selling your work -- The student book -- Conclusion.

. Sales promotion -- 17. Personal selling.

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

different lines of business -- v. 6. Selling advertising and advertised goods, selling and advertising

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

media selection -- Trade promotions -- Consumer promotions -- Personal selling, database marketing, and

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

. Telephone selling and marketing -- Day 16. Printed collateral, brochures, and sales sheets -- Day 17. Direct

Corporate Advertising -- Ch. 18. Personal Selling -- PT. 6. MONITORING, EVALUATION, AND CONTROL. Ch. 19

) -- The Law of Positioning (AI Ries) -- The Law of Consistency (Ian Batey) -- The Law of Selling (Dave