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by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning
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by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
Highlighting audience-focused principles and techniques of audience research and recurring
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by 
Holtzhausen, Derina Rhoda.
Format: 
Books
Publication Date 
2012
Excerpt: 
and research in postmodernity -- Activism as the postmodern agency of public relations.
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by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Researching the Topic -- Casual Research -- Secondary Research -- Primary Research -- Media Directories
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by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research
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by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast
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by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR
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by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
research -- Primary sources for research -- Verifying -- Communication audits -- Research using social
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by 
Gregory, Anne, 1953-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and
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by 
Bowen, Shannon A.
Format: 
Books
Publication Date 
2010
Excerpt: 
effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to
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by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Market research.
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by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2009
Excerpt: 
classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical
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