integrated marketing communications ideas / Marty Kohr -- Writing for the ear: The challenge of effective

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications

? -- Effective writing for marketing and pr -- The power of writing feedback (from your blog) -- 14. How web

. Writing for the Internet -- 12. Responsive writing : setting the record straight -- 13. Crisis

, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public

-- Writing reports and proposals -- Writing press releases -- Writing feature articles -- Event management

guide to promotional writing -- 4. Publicity -- 5. Newsletters -- 6. Press releases -- 7

Writing -- Ch. 12. Writing for the Eye and Ear -- Ch. 13. Public Relations and the Internet -- Ch. 14