relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public

relations; international communications; sponsorship; pressure groups; corporate social responsbility; and

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video

corporate sponsorship in America's public schools / Branding: a uniquely American phenomenon / Thoughts on

Corporate sponsorship.

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

. Crisis management / Michael Regester -- 15. Sponsorship / Margaret Nally -- 16. Education, training and

Contractor Agreement -- B. Sponsorship Agreement -- C. Licensing Agreement -- II. Useful Resources -- A