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481. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2007
Excerpt: 
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
Available: Copies:
482. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
Available: Copies:
483. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8
Available: Copies:
484. 
Cover image for Analysis for marketing planning
by 
Lehmann, Donald R.
Format: 
Books
Publication Date 
2005
Excerpt: 
. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting
Available: Copies:
485. 
Cover image for Introduction to operations and supply chain management
by 
Bozarth, Cecil C.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Sales and operations planning (aggregate planning) -- 13. Managing inventory throughout the supply chain
Available: Copies:
486. 
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management
Available: Copies:
487. 
Cover image for Marketing plans that work
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
Available: Copies:
488. 
Cover image for Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2002
Excerpt: 
information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
Available: Copies:
490. 
Cover image for Sales management
by 
Calvin, Robert J.
Format: 
Books
Publication Date 
2001
Excerpt: 
Sales management / Calvin, Robert J.
Available: Copies:
491. 
Cover image for Business marketing
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting
Available: Copies:
492. 
Cover image for Management information systems : the manager's view
by 
Schultheis, Robert A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
Available: Copies:
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