by
McDonald, Malcolm.
Format:
Books
Publication Date
2007
Excerpt:
strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan
by
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html
Format:
Books
Publication Date
2006
Excerpt:
. 12. Promotion, advertising, and sales promotion strategies -- Ch. 13. Sales force, Internet, and
by
Boone, Louis E.
Format:
Books
Publication Date
2005
Excerpt:
, decision-support systems and sales forecasting. Part 3. Market segmentation and customer behavior. 8
by
Lehmann, Donald R.
Format:
Books
Publication Date
2005
Excerpt:
. 4. Competitor analysis -- Ch. 5. Customer analysis -- Ch. 6. Market potential and sales forecasting
by
Bozarth, Cecil C.
Format:
Books
Publication Date
2005
Excerpt:
. Sales and operations planning (aggregate planning) -- 13. Managing inventory throughout the supply chain
by
Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format:
Books
Publication Date
2003
Excerpt:
Forecasting and Financial Analysis -- Product Protocol -- Development -- Design -- Development Team Management
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format:
Books
Publication Date
2002
Excerpt:
communication plan : advertising and sales promotion -- The communication plan : sales -- The pricing plan
by
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html
Format:
Books
Publication Date
2002
Excerpt:
information, forecasting and organizing for marketing planning -- Implementation issues in marketing planning
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales
by
Calvin, Robert J.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00046462.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00046462.html
Format:
Books
Publication Date
2001
Excerpt:
Sales management / Calvin, Robert J.
by
Brierty, Edward G., 1925-
Format:
Books
Publication Date
1998
Excerpt:
Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting
by
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format:
Books
Publication Date
1998
Excerpt:
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
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