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1213.

The new strategic brand management : creating and sustaining brand equity long term

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Available: Copies:

1214.

Cover image for HIVAIDS care & counselling : a multidisciplinary approach

HIVAIDS care & counselling : a multidisciplinary approach

HIVAIDS care & counselling : a multidisciplinary approach

by

Van Dyk, Alta C.

Format:

Books

Publication Date

2008

Available: Copies:

1215.

Cover image for Criminal law

by

Snyman, C. R.

Format:

Books

Publication Date

2008

Available: Copies:

1216.

Cover image for The last empress

The last empress

The last empress

by

Min, Anchee, 1957-

Format:

Books

Publication Date

2008 2007

Available: Copies:

1217.

Cover image for Wheels on the soul of my shoes

Wheels on the soul of my shoes

Wheels on the soul of my shoes

by

Zulu, Musa E.

Format:

Books

Publication Date

2008

Available: Copies:

1218.

Cover image for Accounting : an introduction

Accounting : an introduction

by

McLaney, E. J.

http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2260408&custom_att_2=simple_viewer

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Books

Publication Date

2008

Available: Copies:

1219.

Cover image for Crisis communication : practical public relations srategies for reputation management and company survival

Crisis communication : practical public relations srategies for reputation management and company survival

Crisis communication : practical public relations srategies for reputation management and company survival

by

Anthonissen, Peter Frans.

Format:

Books

Publication Date

2008

Available: Copies:

1220.

Cover image for Business management : a contemporary approach

Business management : a contemporary approach

by

Nieuwenhuizen, C. (Cecile)

Format:

Books

Publication Date

2008

Available: Copies:

1221.

Cover image for Financial accounting

Financial accounting

Financial accounting

by

Botha, Susan.

Format:

Books

Publication Date

2008

Available: Copies:

1222.

Cover image for Essential mathematics for economics and business

Essential mathematics for economics and business

by

Bradley, Teresa.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2007052385-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2652195&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0833/2007052385-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2007052385-d.html
Cover http://swbplus.bsz-bw.de/bsz284182850cov.htm

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Books

Publication Date

2008

Available: Copies:

1223.

Cover image for Management and cost accounting : student's manual

Management and cost accounting : student's manual

by

Drury, Colin.

Format:

Books

Publication Date

2008

Available: Copies:

1224.

Cover image for Principles of advertising & IMC

Principles of advertising & IMC

by

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2008

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Maritz, C. J. (C. Janse)

(69)

Freeman, Angela.

(40)

Independent Institute of Education.

(26)

South African Institute of Chartered Accountants.

(20)

(11)

(10)

(10)

Nieuwenhuizen, C. (Cecile)

(10)

Strydom, J. W. (Johan Wilhelm), 1952-

(10)

Koekemoer, A. D. (Alta D.), author.

(9)

Cant, M. C. (Michael Colin), 1957-

(8)

(8)

Freeman, A. (C. Janse)

(7)

Robbins, Stephen P., 1943-

(7)

(6)

Independent Institute of Education

(6)

Institute of Certified Bookkeepers (South Africa)

(6)

Machado, Ricardo.

(6)

(6)

Meyers, Mike, 1961-

(6)

Rieger, Frieda.

(6)

Shelly, Gary B.

(6)

Bezuidenhout, Christiaan.

(5)

Byrne, D. C. (Deirdre C.)

(5)

Conrad, Joseph, 1857-1924.

(5)

(5)

Du Plooy-Cilliers, F. (Franzél)

(5)

Farrell, Joyce, author.

(5)

Shakespeare, William, 1564-1616.

(5)

Sharrock, Robert.

(5)

(5)

Wegner, Trevor.

(5)

Affinity Advertising and Publishing.

(4)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(4)

Bosman, Linda, author.

(4)

Botha, Stephné.

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Du Toit, G. S. (Gawie S.)

(4)

Erasmus, Barney.

(4)

Jackson, R. D. C. (Robert David Charles), 1948-

(4)

Koekemoer, Ludi.

(4)

Kotler, Philip.

(4)

Kotze, Phillip.

(4)

Lazenby, Kobus.

(4)

McCarthy, E. Jerome (Edmund Jerome)

(4)

(4)

Musengi, Sandra.

(4)

Shimp, Terence A.

(4)

(4)

Thompson, Debbie.

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

(3)

Austen, Jane, 1775-1817.

(3)

Badenhorst, Wessel, author.

(3)

Bagraim, Jeffrey, contributor.

(3)

Bidgoli, Hossein, author.

(3)

Blanchard, Kenneth H.

(3)

Botha, C. J. (Christo J.)

(3)

(3)

Bovée, Courtland L.

(3)

Brettenny, Alex, 1952- author.

(3)

Brigham, Eugene F., 1930-

(3)

Brink, A. (Annekie)

(3)

(3)

Burke, Rory, 1952-

(3)

(3)

(3)

Cashman, Thomas J.

(3)

Ciampa, Mark D., author.

(3)

Cucciolillo, Doria.

(3)

(3)

(3)

(3)

(3)

(3)

(3)

Geach, Walter D.

(3)

(3)

(3)

Hamel, André, 1958-

(3)

Havenga, Michele Kyra.

(3)

Havenga, Peter.

(3)

(3)

Hellriegel, Don.

(3)

Hibling, Andrew.

(3)

Hugo, W. M. J. (Willem Matheus Johannes), 1944-

(3)

International Accounting Standards Board, issuing body.

(3)

Iszatt-White, Marian, author.

(3)

Koppeschaar, Z. R.

(3)

Kotze, Lizette, author.

(3)

(3)

Louw, M. (Marianne)

(3)

Marx, B. (Benjamin), 1964-

(3)

(3)

Mattord, Herbert J., author.

(3)

Mishkin, Frederic S., author.

(3)

Moodley, Shalina.

(3)

Nel, P. S. (Piet S.), author.

(3)

Nicholas, Lionel J., editor.

(3)

Nienaber, Annelize.

(3)

(3)

Perreault, William D., Jr.

(3)

Pretorius, Chris-James.

(3)

Pretorius, Denice, author.

(3)

Pretorius, J. (Johan), 1949-

(3)

Prinsloo, Frans.

(3)

(3)

Rudansky-Kloppers, Sharon.

(3)

Schwikkard, Pamela-Jane, author.

(3)

Shakespeare, William

(3)

Silke, Aubrey S., author.

(3)

Singleton, Amanda, author.

(3)

Skinner, J. C. (J. Chris)

(3)

Smith, Aaron, 1972-

(3)

Smith, Alastair, 1957-

(3)

(3)

South African Institute of Chartered Accountants

(3)

Sowden-Service, Cathrynne, author.

(3)

Sternberg, Robert J.

(3)

Stiglingh, M. (Madeleine), editor.

(3)

Tassiopoulos, Dimitri.

(3)

(3)

(3)

Thompson, Debbie (Attorney)

(3)

(3)

Titlestad, M. F. (Michael F.)

(3)

Van der Linde, Kathleen.

(3)

Van der Merwe, D. P.

(3)

Van der Watt, Alex, 1969-

(3)

Von Well, Rieka, author.

(3)

Werner, Amanda, editor.

(3)

Westerbeek, Hans.

(3)

Whitman, Michael E., 1964- author.

(3)

Womack, Anna Johanna Catharina, author.

(3)

Aaker, David A.

(2)

Abratt, Russell.

(2)

Abrie, W. (Willem)

(2)

Achebe, Chinua.

(2)

Adams, A., author

(2)

Ambe, Intaher Marcus, editor.

(2)

Andersen, M. C. (Mildred Cecilia), 1935-

(2)

Andersen, Mark B., 1951-

(2)

Anderson, James E., author.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

(2)

Armstrong, Gary (Gary M.)

(2)

Badenhorst, J. A. (Johanna Adolphina), 1954- editor.

(2)

(2)

Barker, Rachel, 1958-

(2)

Beetham, Helen, 1967-

(2)

(2)

(2)

(2)

(2)

Bester, Marie, author.

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

Bezuidenhout, Wilma.

(2)

Bidgoli, Hossein.

(2)

Bilchitz, David, author.

(2)

(2)

(2)

Black, P. A. (Philip A.)

(2)

Black, P. A. (Philip A.). Public economics for South African students.

(2)

(2)

(2)

Bourne, Peter, 1953-

(2)

Bradley, Teresa.

(2)

(2)

Brown, Douglas Robert, 1960-

(2)

Buckler, Scott, author.

(2)

Budeli-Nemakonde, Mpfariseni.

(2)

Cacioppo, John T., author.

(2)

Calitz, Estian.

(2)

Cannon, Joseph P.

(2)

(2)

Carver, Raymond, 1938-1988.

(2)

Castle, Paul (Sports psychologist), author.

(2)

Cavender, Nancy.

(2)

Center, Allen H.

(2)

Chaffey, Dave, 1963- author.

(2)

Chartered Institute of Marketing.

(2)

Chartered Institute of Public Relations.

(2)

(2)

Cilliers, J. O., editor.

(2)

Clear, Annette.

(2)

Clements, James P.

(2)

Coetzee, K. (Karina), editor.

(2)

(2)

Computing Technology Industry Association, sponsoring body.

(2)

Cornelissen, Joep, author.

(2)

Coulter, Mary K.

(2)

Creswell, John W., author.

(2)

Cronjé, D. S. P.

(2)

(2)

Cutlip, Scott M.

(2)

(2)

Davin, Reda J. (Reda Johanna)

(2)

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(3)

(3)

(1)

(1)

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(1)

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(1)

(1)

Library

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Publication Date

Subject

(132)

Accounting -- Textbooks.

(51)

Business enterprises -- Finance -- Textbooks.

(35)

(35)

Commercial law -- South Africa.

(30)

(29)

Business enterprises -- Finance.

(27)

(27)

Strategic planning.

(25)

Marketing -- Management.

(24)

Public relations.

(23)

Industrial management.

(21)

Accounting -- Problems, exercises, etc.

(20)

Corporation law -- South Africa.

(20)

Entrepreneurship.

(20)

(19)

Communication in marketing.

(19)

Small business -- Management.

(19)

Business communication.

(17)

Corporations -- Finance.

(17)

Income tax -- Law and legislation -- South Africa.

(17)

Management information systems.

(17)

(15)

Labor laws and legislation -- South Africa.

(15)

Organizational behavior.

(15)

Personnel management.

(15)

Taxation -- South Africa.

(15)

Accounting -- Law and legislation -- South Africa.

(14)

Communication in management.

(14)

(14)

Accounting -- South Africa.

(13)

Contracts -- South Africa.

(13)

Entrepreneurship -- South Africa.

(13)

Estates (Law) -- South Africa.

(13)

Finance, Public -- Law and legislation -- South Africa.

(13)

Financial statements -- South Africa.

(13)

Income tax -- South Africa.

(13)

Legislation -- South Africa.

(13)

Personnel management -- South Africa.

(13)

Auditing -- South Africa.

(12)

(12)

Internet marketing.

(12)

Managerial accounting.

(12)

Project management.

(12)

Competency-based education -- South Africa.

(11)

Managerial accounting -- Textbooks.

(11)

Marketing -- South Africa.

(11)

Commercial law.

(10)

(10)

English literature.

(10)

(10)

Handbooks and manuals.

(10)

Marketing -- South Africa -- Management.

(10)

New business enterprises -- Management.

(10)

Public relations -- South Africa.

(10)

(10)

Accounting -- Standards -- South Africa.

(9)

Application software -- Development.

(9)

Business mathematics.

(9)

(9)

Domestic relations -- South Africa.

(9)

Persons (Law) -- South Africa.

(9)

Strategic planning -- Case studies.

(9)

Strategic planning -- South Africa.

(9)

(8)

Communication in organizations.

(8)

Computer networks -- Security measures.

(8)

(8)

English language.

(8)

Financial statements.

(8)

(8)

(8)

(8)

Problems and exercises.

(8)

Sales management.

(8)

Sales promotion.

(8)

Sports administration.

(8)

(8)

Südafrika (Staat)

(8)

(8)

Written communication.

(8)

Accounting -- Standards.

(7)

Bookkeeping -- Textbooks.

(7)

Computer networks.

(7)

(7)

Electronic data processing personnel -- Certification -- Study guides.

(7)

Electronic data processing personnel -- Certification.

(7)

English language -- Rhetoric.

(7)

Hotel management.

(7)

Industrial relations -- South Africa.

(7)

Information technology.

(7)

Journalism -- South Africa.

(7)

(7)

Law -- Study and teaching -- South Africa.

(7)

Management -- South Africa.

(7)

Managerial accounting -- Problems, exercises, etc.

(7)

New business enterprises.

(7)

Oral communication.

(7)

Small business -- South Africa -- Management.

(7)

Sports -- Psychological aspects.

(7)

(7)

Academic writing.

(6)

Bookkeeping -- Problems, exercises, etc.

(6)

C# (Computer program language)

(6)

Child development.

(6)

Competency-based education.

(6)

Computer technicians -- Certification -- Study guides.

(6)

Decision making.

(6)

Educational psychology.

(6)

Educational technology.

(6)

England -- Fiction.

(6)

Hospitality industry -- Marketing.

(6)

Information technology -- Management.

(6)

Internet programming.

(6)

Interpersonal communication.

(6)

Macroeconomics.

(6)

Marketing -- South Africa -- Case studies.

(6)

Microsoft Excel (Computer file)

(6)

Office management.

(6)

Organizational effectiveness.

(6)

Psychology -- Textbooks.

(6)

Social sciences -- Research -- Methodology.

(6)

Special events -- South Africa -- Management.

(6)

Tourism -- Marketing.

(6)

(6)

Africa, Southern.

(5)

Auditing -- Problems, exercises, etc.

(5)

Business communication -- Problems, exercises, etc.

(5)

Cognitive psychology.

(5)

Commercial statistics.

(5)

Computer networks -- Examinations -- Study guides.

(5)

Computer networks -- Security measures -- Examinations -- Study guides.

(5)

Computer programming.

(5)

Computer-assisted instruction.

(5)

Corporate governance -- Law and legislation -- South Africa.

(5)

Critical thinking.

(5)

Database management.

(5)

Economic development.

(5)

Economics -- Textbooks.

(5)

Electronic commerce.

(5)

Evidence (Law) -- South Africa.

(5)

Financial Management -- Problems, exercises, etc.

(5)

Financial institutions -- South Africa.

(5)

Food service -- Cost control.

(5)

(5)

Industrial procurement -- Management.

(5)

Intercultural communication.

(5)

Journalism -- Authorship.

(5)

Juvenile justice, Administration of -- South Africa.

(5)

Marketing research.

(5)

Materials management.

(5)

Microeconomics -- Textbooks.

(5)

Microeconomics.

(5)

New business enterprises -- South Africa.

(5)

Organizational behavior -- South Africa.

(5)

Persuasion (Rhetoric)

(5)

Production management.

(5)

(5)

Report writing.

(5)

Risk management.

(5)

Social psychology.

(5)

South Africa. Income Tax Act, 1962.

(5)

Special events -- Management.

(5)

Sports -- Law and legislation -- South Africa.

(5)

(5)

(5)

Wine and wine making.

(5)

Advertising -- Awards -- South Africa.

(4)

Advertising -- South Africa.

(4)

Advertising copy.

(4)

(4)

Auditors -- South Africa.

(4)

Bankruptcy -- South Africa.

(4)

Business -- Data processing.

(4)

Business enterprises -- Taxation -- South Africa.

(4)

Business logistics.

(4)

Career development.

(4)

Child psychology.

(4)

Collective bargaining -- South Africa.

(4)

Computer security.

(4)

Computer technicians -- Certification.

(4)

(4)

Consumer behavior.

(4)

Cost accounting -- Problems, exercises, etc.

(4)

Cost accounting.

(4)

(4)

Criminal law -- South Africa.

(4)

Customary law -- South Africa.

(4)

Decision making -- Statistical methods.

(4)

Early childhood education -- South Africa.

(4)

Education and state -- South Africa.

(4)

English language -- Dictionaries.

(4)

Finance -- South Africa.

(4)

(4)

Hospitality industry -- Accounting.

(4)

Human-computer interaction.

(4)

Inclusive education -- South Africa.

(4)

Industrial management -- South Africa.

(4)

Industrial management -- Statistical methods.

(4)

Industrial management -- Textbooks.

(4)

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