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49. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing
Available: Copies:
50. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2006
Excerpt: 
. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch
Available: Copies:
51. 
Cover image for Selling hospitality : a situational approach
by 
McNeill, Richard G.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- pre-negotiation strategy : negotiation preparation and planning -- Phase two -- approaching the buyer
Available: Copies:
52. 
Cover image for Operations and process management : principles and practice for strategic impact
by 
Slack, Nigel.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Operations and processes -- Operations strategy -- Supply network design -- Process design 1
Available: Copies:
53. 
Cover image for Management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
systems -- Information systems, organizations, and strategy -- Ethical and social issues in information
Available: Copies:
by 
Nieman, M. M. (Marietha M.)
Format: 
Books
Publication Date 
2006
Excerpt: 
teaching strategy -- Using role-play as a teaching strategy -- Using group work as a teaching strategy
Available: Copies:
55. 
Cover image for Implementation : how to transform strategic initiatives into blockbuster results
by 
Brache, Alan P., 1950-
Format: 
Books
Publication Date 
2006
Excerpt: 
initiatives -- World class strategy implementation -- An initiative management process -- Diagnosing your
Available: Copies:
56. 
Cover image for Managing service operations : design and implementation
by 
Hollins, Bill.
Format: 
Books
Publication Date 
2006
Excerpt: 
Introduction to services management : the customer-led organization -- Service operations strategy
Available: Copies:
57. 
Cover image for U R a brand : how smart people brand themselves for business success
by 
Kaputa, Catherine, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
spot where you and a market opportunity meet -- Find a great self-brand strategy to get great results
Available: Copies:
58. 
Cover image for Writer's Digest handbook of magazine article writing
by 
Ruberg, Michelle, 1980-
Format: 
Books
Publication Date 
2005
Excerpt: 
. Interviewing -- Interviewing strategy -- Scheduling interviews -- Conducting the interview -- Handling
Available: Copies:
59. 
Cover image for The writing experiment : strategies for innovative creative writing
by 
Smith, Hazel, 1950-
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
strategy. Author from Uni of Canberra.
Available: Copies:
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