Introduction / Lydia H. Liu -- The Question of Meaning-Value in the Political Economy of the Sign

developing targeted value offerings -- Developing value propositions and building brand equity. Tactical

-- Value: light, local tone, and mood -- Perspective: the foreshortened view -- Volume: the sculptural

-- How to Evaluate a Communication Theory -- Theoretical Scope -- Appropriateness -- Heuristic Value

Marketing -- Ch. 8. Developing and Using Customer Databases -- Ch. 9. Profitability and Lifetime Value -- Ch

Entrepreneurs Focus Brand the Site Get and Keep Customers by Offering Great Value Develop Unbeathable Logistics

loyalty? / Andrew Crosthwaite -- Advertising and shareholder value / Leslie Butterfield.

Review on Brand Managementprovides the latest strategies for maximizing the value of your brands and

equity -- Investor results: building shareholder value -- Becoming a results-based leader -- Leaders

into the Value-Based Organization. Ch. 10. Obstacles to Reaching the Value-Based Organization -- Pt. 5

/ Joseph Braccia -- Managing short-term investment funds / John A. de Luna -- The case for stable-value

Mexican case study / Luis Montano -- 11. Antagonistic values or complementary value systems? The chances