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1.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

by

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Available: Copies:

2.

Cover image for Saving South Africa's youth : building socially responsible brands in financial ...

Saving South Africa's youth : building socially responsible brands in financial ...

Saving South Africa's youth : building socially responsible brands in financial ...

by

Matubatuba, Tumisang.

Format:

Manuscript

Publication Date

2015

Available: Copies:

3.

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory

by

Nteso, Refiloe Cindy.

Format:

Manuscript

Publication Date

2015

Available: Copies:

4.

Cover image for To like or not to like : an exploration of how South African brands use social media

To like or not to like : an exploration of how South African brands use social media

To like or not to like : an exploration of how South African brands use social media

by

Peake, Fiona.

Format:

Manuscript

Publication Date

2015

Available: Copies:

5.

Cover image for A study into the recent popularity of corsets

A study into the recent popularity of corsets

A study into the recent popularity of corsets

by

Jobson, Ellen Kelly.

Format:

Manuscript

Publication Date

2015

Available: Copies:

6.

Brand building in the NPO sector : to build or not to build?

Brand building in the NPO sector : to build or not to build?

by

Frankel, Susan.

Format:

Manuscript

Publication Date

2015

Available: Copies:

7.

Cover image for Gender objectified : the mediated scent

Gender objectified : the mediated scent

Gender objectified : the mediated scent

by

Komana, Lebogang.

Format:

Manuscript

Publication Date

2015

Available: Copies:

8.

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

by

Koch, Terrence.

Format:

Manuscript

Publication Date

2015

Available: Copies:

9.

Cover image for Evaluating the success of real-time content marketing on Twitter during live sporting events

Evaluating the success of real-time content marketing on Twitter during live sporting events

Evaluating the success of real-time content marketing on Twitter during live sporting events

by

Rangasamy, Rikashni.

Format:

Manuscript

Publication Date

2015

Available: Copies:

10.

Cover image for Fashion branding and social media : the impact of social media on branding in the fashion industry

Fashion branding and social media : the impact of social media on branding in the fashion industry

Fashion branding and social media : the impact of social media on branding in the fashion industry

by

Mahlangu, Beth.

Format:

Manuscript

Publication Date

2015

Available: Copies:

11.

Cover image for The feasibility of crisis management : a study of consumer perception and its impact on crisis management

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

by

De Canha, Justin D. C.

Format:

Manuscript

Publication Date

2015

Available: Copies:

12.

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

by

Dunn, Emanuela Enrica Samara.

Format:

Manuscript

Publication Date

2015

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Design School Southern Africa.

(108)

Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

(16)

Harrisberg, Jessica.

(2)

Howell, Alexander-Ross.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

(2)

Rangasamy, Rikashni.

(2)

Sineke, Natalie.

(2)

Abrahamse, Kaylie.

(1)

Adie, Lauren Amy.

(1)

(1)

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(1)

Allen, Jessica.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

(1)

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(1)

(1)

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(1)

(1)

(1)

(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

Bremner, Nicola.

(1)

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(1)

Britchford, Tarryn.

(1)

(1)

Brown, Chloe Tara.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

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(1)

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(1)

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

Coetzee, Stefan.

(1)

(1)

Collis, Chanel.

(1)

Colville, Sarah.

(1)

Combrinck, Corey.

(1)

Cook, Carla Maree.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

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(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

(1)

(1)

D'Artnell, A. N.

(1)

Da Silva, Roxanne.

(1)

Da Vinci Institute

(1)

Damata, Simone.

(1)

(1)

Davis, Nivenia.

(1)

Dawson, Candice Kim.

(1)

De Agrela, M. C.

(1)

De Beer, Sarah Ann.

(1)

De Beer, Steyn.

(1)

De Bruyne, Nicholas.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

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(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Klerk, Linda.

(1)

De Klerk, Shadé.

(1)

De Kock, Kaitlin.

(1)

De Lima, Marina.

(1)

De Reuk, Chanel.

(1)

De Villiers, Simone.

(1)

De Wet, Adrian.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

(1)

Devenish, Christine.

(1)

(1)

(1)

Dhladhla, Sifiso.

(1)

Dhlamini, Zama.

(1)

Di Bartolo, Marianna

(1)

Diale, Mathabo.

(1)

Dickens, Brooke.

(1)

Dickinson, Michael.

(1)

Digue, Sarah-Ann.

(1)

Dinake, Rebone.

(1)

Dippenaar, Elmarie Elizabeth.

(1)

Dobie, Kaylee Anne.

(1)

Dollman, Samantha.

(1)

Doolabh, Roshika.

(1)

Drijfhout, Anja.

(1)

Du Plessis, I. H.

(1)

Du Plessis, Jacqui.

(1)

Du Plessis, Reneé.

(1)

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Thomas.

(1)

Dunn, Emanuela Enrica Samara.

(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Ellis, Michael Roy.

(1)

Engelbrecht, Anelé.

(1)

Esterhuyse, Elzaan Erica.

(1)

Estribio, Sandra.

(1)

Evans, Tasneem.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Annelize.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Claudine.

(1)

Fourie, Jan-Hendrick.

(1)

Fourie, Janice.

(1)

Fourie, Natasha.

(1)

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(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(681)

(1)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

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Reference Material

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Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

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