Brand management : Principles and Practices

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Happy customers everywhere : how your business can profit from the insights of positive psychology

Unconscious branding : how neuroscience can empower (and inspire) marketing

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

Product innovation toolbox : a field guide to consumer understanding and research

An exploration of how social influences such as social groups, the media and economic situations affect the emerging young market's buying behaviors

Marketing

Organizational behavior : improving performance and commitment in the workplace

Consumer behavior and culture : consequences for global marketing and advertising