-- Strategic fit : pulling opportunities from strategy -- Short-term profitability : analyzing near

an integrated whole, looking at how the various aspects of advertising fit together.".

of where and how we fit into the world. These notions of desire form the backdrop to this powerful

Size won't fit all -- Your business as the recipient of social networking -- A who's who of social

Algorithm -- Model Development -- Interactions -- Analysis of Model Fit -- Binomial Logistic Regression

Goodness of Fit-- 14.3 Tests for Proportion---- 15 Experimental Design-- 15.1 Principal Techniques

Management Fit Together? -- CEO's Targeted Financial Return: A Goal or a Wish? -- First Barrier to

foundation -- Darts : tapering to fit the garment -- Pockets : building a handy compartment -- Seams

approaches and places critical emphasis on finding the tools that best fit the research question given the

controlling according to different cultural models -- 6. How should business controlling be shaped to best fit

resource for professional practice, this volume provides a model that can be adapted to fit specific

creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to