How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectives

An investigation into MTN's interaction with customers and how these can impact customer perception of their brand

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Investigating the customer decision journey in emerging market

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

The effects of internal branding on medical representative in leading pharmaceutical company in South Africa

To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industry

How corporate social responsibility can contribute to Vanderbijlpark Works image

An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africa

Branding the ordinary