objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

: special issues for the small business -- The global advertising and promotion effort -- Personal selling

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

-- Congratulating a sales person for a testimonial -- Congratulating a sales person on a large sale -- Contacting a

Sales promotion.

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Sales promotion -- South Africa.

Promotion. 10. Relationship Building: Public Relations, Sponsorship, and Corporate Advertising -- Pt. 4

Service -- Ch. 15. Planning and Developing the Sales Force -- Ch. 16. Organizing and Controlling a Sales

-- Ethical and social pressures. ADM: price fixing and political cronyism. Met Life: deceptive sales tactics.

Sales promotion -- Planning.

-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and