-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins/product

entities -- Financial analysis and strategy.

-- Brand strategy for business markets / James C. Anderson and Gregory S. Carpenter -- Services branding

strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics

competition and oligopoly -- Game theory and competitive strategy -- Markets for factor inputs -- Investment

environment, market analysis, product strategy, distribution strategy, and the integration of marketing

1. Introducing human resource management -- 2. Human resource strategy and planning -- 3

implementation -- Implementing strategy through short-term objectives, functional tactics, reward system, and

-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many

each other. The text presents a clear strategy for creating coherent and workable relationships among

-- Chapter 6: Putting together a diversity strategy -- Chapter 7: Roles, responsibilities, competencies