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1357. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Other Marketing Communication Organizations -- Ch. 4. Perspectives on Consumer Behavior -- PT. 3
Available: Copies:
1358. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
Available: Copies:
1359. 
Cover image for Alone in a room : secrets of successful screenwriters
by 
Lewinski, John Scott.
Format: 
Books
Publication Date 
2004
Excerpt: 
there? -- Appealing behavior : professional rituals the industry loves -- Works in progress : the
Available: Copies:
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
electronic commerce : products and services -- 4. Consumer behavior, online market research, and customer
Available: Copies:
1361. 
Cover image for Media now : understanding media culture and technology
by 
Straubhaar, Joseph D.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
behavior -- Media impact : the latest Internet horror -- Communications media and prosocial behavior
Available: Copies:
1362. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
buyer. -- 3. Organizational buying behavior. -- 4. Customer relationship management strategies for
Available: Copies:
by 
Levy, Michael, 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Multichannel retailing--a view into the future -- customer buying behavior -- Retailing Strategy -- Retail
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1364. 
by 
Spurlock, Morgan, 1970-
Format: 
Video disc
Publication Date 
2004
Excerpt: 
Feeding Behavior.
Available: Copies:
by 
Robbins, Stephen P., 1943-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Managing Change, Stress, and Innovation -- Leading -- Foundations of Individual and Group Behavior
Available: Copies:
1366. 
Cover image for International financial management
by 
Madura, Jeff.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
1. The international financial environment -- 2. Exchange rate behavior -- 3. Exchange rate risk
Available: Copies:
by 
Sloan, Donald.
Format: 
Books
Publication Date 
2003
Excerpt: 
Culinary taste : consumer behaviour in the international restaurant sector / Sloan, Donald.
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by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Buyer behaviour : a multi-cultural approach / Du Plessis, P. J. (Phillipus Jacobus), 1943-
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