market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

-- -- Part 4: Operations Strategy -- Sports events : a new planning process / Guy Masterman -- Strategic

. Compensating for imperfect data -- 7. Developing the analysis strategy -- 8. Organizing the qualitative data

problems to strategy-change issues in business, public and not-for-profit organizations. The cases are used

. Capitalizing on market potentials -- Ch. 6. Consumer behavior and retail strategy -- Ch. 7. Strategy

uncertainty -- 10. A strategy for action to slow and stabilise climate change -- 11. Energy and transport for

relationships in marketing and how these influence modern marketing strategy and practice. Based principally on

treat development as a strategy of orientation towards the global political economy which all states of

. Persuasion strategy choices -- 8. The role of power -- 9. When the discussion gets stalled or heated -- 10

strategy and business performance. Step by step, the authors explore how the HR function in corporations is

Pt. I. Introducing Strategic Management -- 1. Introducing strategy and strategy making -- 2