The six-minute read -- What is a brand? -- Brand strategy is business strategy -- Brands in the

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from

, Alternative Strategy of the 1990s -- Survival Issue and Strategic Imperative of the 2000s -- Understanding

. Governance, management, partnerships, and participation -- 6. Global programs need global strategy -- 7

relationships in marketing and how these influence modern marketing strategy and practice. Based principally on

, politics and models -- Pt. II. Corporate strategy and the policy life cycle -- 3. Preempting future

theoretical strategy insights including resource-based ideas; firm's innovation styles; strategic timing; the

. Reflections on the road not (yet) taken: how a centralized public strategy can help youth work focus on youth /

violent incidents in Manchester: developing a crime reduction strategy', Home office Crime Reduction

on new labour's overseas development strategy / Good governance and aid : selectivity criteria in

1990s -- Pt. III. Development strategy : the state and the international economy -- 7. Globalization