"The book views customer relationship management as the core business strategy that integrates

: pathfinding shared vision, values and strategy -- Chap. 12. The voice and discipline of execution : aligning

What is management? -- Strategy -- Organization -- Human resources -- Marketing -- Production

-- Target Markets and Channel Design Strategy -- Managing the Marketing Channel -- Motivating the Channel

find the most relevant information; and, how to formulate a search strategy. It offers guidance for

and apply it to the branding process. What results is a strategy for creating innovative products

The six-minute read -- What is a brand? -- Brand strategy is business strategy -- Brands in the

-- -- Part 4: Operations Strategy -- Sports events : a new planning process / Guy Masterman -- Strategic

cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from

, Alternative Strategy of the 1990s -- Survival Issue and Strategic Imperative of the 2000s -- Understanding

portfolio management: aligning tactical projects with business strategy -- Integrating portfolio and project

1. Priorities and prospects -- 2. Imperial grand strategy -- 3. The new era of enlightenment -- 4