Leveraging customer service to build brand equity

Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspective

A study of brand memorability and engagement at the South African music festival Oppikoppi

To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity model

Will the current brand management model that have sustained companies in the last decade be sustainable in future

Brand building in the poultry industry alchemy research project

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Brand identity : the evaluation of Shoprite brand's identity vs brand image

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worth

HBO's 'Game of Thrones' : empowerment vs objectification of women