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by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.
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by 
Eastman, Susan Tyler.
Format: 
Books
Publication Date 
2006
Excerpt: 
Media promotion and marketing for broadcasting, cable, and the Internet / Eastman, Susan Tyler.
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by 
Pencheon, David.
Format: 
Books
Publication Date 
2006
Excerpt: 
Health Promotion -- Handbooks.
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by 
Burtenshaw, Ken.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
BUSINESS & ECONOMICS -- Advertising & Promotion.
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by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first
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by 
Goldblatt, Joe Jeff, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and
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by 
Stafford, Marla R., 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising, promotion, and new media / Stafford, Marla R., 1960-
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
2005
Excerpt: 
good -- 3. Corporate cause promotions : increasing awareness and concern for social causes -- 4. Cause
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