148 Results Found
000000000000IIE
133.
by
Shimp, Terence A.
Format:
Books
Publication Date
1997
Excerpt:
Sales promotion.
134.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Sales promotion.
135.
by
Blem, Norman.
Format:
Books
Publication Date
1997
Excerpt:
Sales promotion.
136.
by
Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Format:
Books
Publication Date
1997
Excerpt:
; conducting an accurate situation analysis; formulating problems and opportunities; setting realistic sales
137.
by
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Format:
Books
Publication Date
1997
Excerpt:
and Credit Strategies -- 15. Promotion: Personal Selling, Advertising, and Sales Promotion -- 16
by
Peter, J. Paul.
Format:
Books
Publication Date
1997
Excerpt:
sales promotion -- 9. Promotion strategy : personal selling -- 10. Distribution strategy -- 11. Pricing
139.
by
Blem, Norman.
Format:
Books
Publication Date
1997
Excerpt:
Sales promotion.
140.
by
Perreault, William D.
Format:
Books
Publication Date
1996
Excerpt:
-- introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion
141.
by
Schoell, William F.
Format:
Books
Publication Date
1995
Excerpt:
Logistics. Ch. 14. Retailing --Sect. V. Promotion. Ch. 15. The Promotion Effort. Ch. 16. Advertising. Ch. 17
142.
by
McDonald, Malcolm.
Format:
Books
Publication Date
1995
Excerpt:
objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The
143.
by
Buzzell, Robert D. (Robert Dow), 1933-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer
Format:
Books
Publication Date
1995
Excerpt:
can counter gray market imports / Can sales promotion go global? / Hoover : multinational product
144.
by
Macleod, Guy.
Format:
Books
Publication Date
1995
Excerpt:
. The product or service. Pricing and promotion. Promotion and advertising. Cost of promotion. Product
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