-- 2. Adapting Marketing to the New Economy -- 3. Building Customer Satisfaction, Value, and Retention

-- Foundations of individual behavior -- Values, attitudes, and job satisfaction -- Personality and emotions

Thornhill -- Case 8: Customer satisfaction on a long-haul tour holiday / David Bowen, Mark Saunders, Philip

used terms -- The stakeholders -- Managing stakeholders -- Customer satisfaction -- The programme and

Needs Satisfaction and Organizational Capabilities to Competitive Advantage by Roger Hallowell

Consumer satisfaction.

alternatives; 6. Outlet selection and purchase; 7. Postpurchase processes, customer satisfaction and consumer

-- Vesting and contents of claim to indemnification or satisfaction; enforcement of claim -- Premium

customer satisfaction -- How to move innovations from trial to mass acceptance -- The rise of E-commerce in

job satisfaction -- Personality and emotions -- Perception and individual decision making -- Basic

value and satisfaction -- Strategic planning and the marketing process -- The marketing environment

Consumer satisfaction.