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3. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- 2. Adapting Marketing to the New Economy -- 3. Building Customer Satisfaction, Value, and Retention
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5. 
Cover image for General principles of insurance law
General principles of insurance law
General principles of insurance law
by 
Reinecke, M. F. B.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Vesting and contents of claim to indemnification or satisfaction; enforcement of claim -- Premium
Available: Copies:
6. 
Cover image for Marketing : connecting with customers
Marketing : connecting with customers
Marketing : connecting with customers
by 
Harrell, Gilbert D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consumer satisfaction.
Available: Copies:
7. 
Cover image for Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
Consumer behaviour : implications for marketing strategy
by 
Neal, Cathy M.
Format: 
Books
Publication Date 
2002
Excerpt: 
alternatives; 6. Outlet selection and purchase; 7. Postpurchase processes, customer satisfaction and consumer
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8. 
Cover image for Strategic human resource management
Strategic human resource management
by 
Mello, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Needs Satisfaction and Organizational Capabilities to Competitive Advantage by Roger Hallowell
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9. 
Cover image for Organizational behavior
Organizational behavior
by 
Robbins, Stephen P., 1943-
Inhaltsverzeichnis Organizational behavior
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
job satisfaction -- Personality and emotions -- Perception and individual decision making -- Basic
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10. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
value and satisfaction -- Strategic planning and the marketing process -- The marketing environment
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11. 
Cover image for The loyalty effect : the hidden force behind growth, profits, and lasting value
The loyalty effect : the hidden force behind growth, profits, and lasting value
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
Consumer satisfaction.
Available: Copies:
12. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format: 
Books
Publication Date 
2001
Excerpt: 
customer satisfaction -- How to move innovations from trial to mass acceptance -- The rise of E-commerce in
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