Strategy -- Corporate Strategies -- Business Unit Strategies -- Distinctive Human Resources Are Firms' Core

Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix

. -- pt. V. The strategy and structure of international business. ch. 12. The strategy of international

Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing

making -- Managing strategy and strategic planning -- Managing decision making and problem solving

. Managing Your Customer Service/Sales Profile -- 4. Choosing Your CRM Strategy -- 5. Managing and Sharing

segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for

. Services Purchasing -- 18. Strategy in Purchasing and Supply Management.

; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt

Handling and Service Recovery -- pt. 3. Service Marketing Strategy -- ch. 7. The Service Product -- ch. 8

Competitive advantage created by logistics ; Logistics channel strategy ; Logistics planning

. Trade Unions: Goals, Strategies and Organisation -- 10. Management Strategy and Employer Organisations