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13. 
Cover image for Strategic business planning : a dynamic system for improving performance & competitive advantage
by 
Reading, Clive.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Effective strategy -- Three generic strategies -- Company strategy -- Fixed cost base reduction -- Process
Available: Copies:
by 
Lowson, Robert H., 1961-
Format: 
Books
Publication Date 
2002
Excerpt: 
the reader with a clear understanding of the importance and nature of operations strategy by
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15. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Target Markets, Marketing Mix
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16. 
Cover image for International business : competing in the global marketplace : postscript 2002
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
. -- pt. V. The strategy and structure of international business. ch. 12. The strategy of international
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17. 
Cover image for Modern systems analysis and design
by 
Hoffer, Jeffrey A.
Format: 
Books
Publication Date 
2002
Excerpt: 
Requirements: Conceptual Data Modeling -- Selecting the Best Alternative Design Strategy -- Design -- Designing
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by 
Finnemore, Martheanne.
Format: 
Books
Publication Date 
2002
Excerpt: 
, strategies and organisation -- ch. 5. Management strategy and employer organisations -- ch. 6. The role of
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19. 
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Format: 
Books
Publication Date 
2002
Excerpt: 
End of progress -- Facing up to strategy decay -- Business concept innovation -- Be your own seer
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20. 
Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt
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21. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
The nature of marketing -- Marketing management : strategy and ethical behavior -- Environmental
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22. 
Cover image for Contemporary labour relations
by 
Finnemore, Martheanne.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Trade Unions: Goals, Strategies and Organisation -- 10. Management Strategy and Employer Organisations
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23. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D., Jr.
Format: 
Books
Publication Date 
2002
Excerpt: 
organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in
Available: Copies:
24. 
Cover image for The threatening storm : the case for invading Iraq
by 
Pollack, Kenneth M. (Kenneth Michael), 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
principal author of the CIA's history of Iraqi military strategy and operations during the Gulf War, Pollack
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