: Crafting a Brand-Based Customer Model -- Developing a Brand Asset Management Strategy -- Step Five

means by which we can gain understanding and knowledge of strategy in organisations."--BOOK JACKET.

Action -- Applications of System Dynamics -- Automobile Leasing Strategy: Gone Today, Here Tomorrow -- On

strategy -- Planning for the 7Ps -- Effective communication -- Implementation and control.

Online Marketing Strategy -- Online Selling -- Promoting Your Web Site -- Creating Customers for

in today's competitive global marketplace by creating an effective, integrated strategy involving

-- Promotional strategy -- Distribution channels and global markets -- Managing small business operations

Introduction -- Section 1: The hospitality service strategy -- The basics of wow!: the guest knows

Outlines a strategy for attaining wealth by looking for business opportunities and investing wisely

. The TSPi Process. Ch. 3. Launching a Team Project. Ch. 4. The Development Strategy. Ch. 5. The

relations role in both the public and private sectors. They show how to develop a public relations strategy

in the Knowledge Economy: People, Strategy, Relationships, and Communication -- App. The Nature of