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37. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Promotional strategy -- Distribution channels and global markets -- Managing small business operations
Available: Copies:
38. 
Cover image for Managing the guest experience in hospitality
by 
Ford, Robert C. (Robert Clayton), 1945-
Format: 
Books
Publication Date 
2000
Excerpt: 
Introduction -- Section 1: The hospitality service strategy -- The basics of wow!: the guest knows
Available: Copies:
39. 
Cover image for Power plays : Shakespeare's lessons in leadership and management
by 
Whitney, John O.
Format: 
Books
Publication Date 
2000
Excerpt: 
Persuasion -- The Search Within: Integrating Values, Vision, Mission, and Strategy -- Polonius's Paradox
Available: Copies:
40. 
Cover image for Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
-business management; Entrepreneurship and the dynamic environment; Entrepreneurial strategy and the legal environment
Available: Copies:
41. 
Cover image for Ad worlds : brands, media, audiences
by 
Myers, Greg, 1954-
Format: 
Books
Publication Date 
1999
Excerpt: 
: Brand, Consumption, Discourse. Banking, branding, and strategies of address. keywords: Strategy, Address
Available: Copies:
42. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
, and strategy. -- 13. Distribution channels. -- 14. Promoting products : communication and promotion
Available: Copies:
43. 
Cover image for Delivering digitally : managing the transition to the new knowledge media
by 
Inglis, Alistair.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- 9. Redesigning learner support services -- 10. Developing an evaluation strategy -- 11. Managing the
Available: Copies:
44. 
Cover image for Designing Web graphics.3
by 
Weinman, Lynda.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Try Before You Buy -- HTM Editing Features -- Browser Feature Comparison Chart -- Strategy -- First
Available: Copies:
45. 
Cover image for Direct marketing management
by 
Roberts, Mary Lou.
Format: 
Books
Publication Date 
1999
Excerpt: 
Strategy and Execution -- Ch. 7. Fulfillment and Customer Service -- Pt. 3. Special Techniques of Direct
Available: Copies:
46. 
Cover image for Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing Channel. Ch. 7. Selecting the Channel Members. Ch. 8. Target Markets and Channel Design Strategy
Available: Copies:
47. 
Cover image for Strategic planning : readings
by 
Smit, P. J.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- How competitive forces shape strategy -- Assessing and enhancing strategic capability : a value
Available: Copies:
48. 
Cover image for Business market management : understanding, creating, and delivering value
by 
Anderson, James C., 1953-
Format: 
Books
Publication Date 
1999
Excerpt: 
. Ch. 3. Understanding Firms as Customers. Ch. 4. Crafting Market Strategy -- Sect. III. Creating Value
Available: Copies:
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