Is brand South Africa creating a positive rainbow nation for our millennials

Shopper marketing in South Africa

SAICA student handbook, 2016/2017. Volume 3, Legislation

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

What is the South African 'hipster' tribe really?

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships