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13. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
-to-business context -- Sources of brand equity -- Brand knowledge -- Brand associations -- Perceived quality -- Brand
Available: Copies:
14. 
Cover image for The franchising bible : how to plan, fund and run a successful franchise
The franchising bible : how to plan, fund and run a successful franchise
by 
Benjamin, Kim.
Format: 
Books
Publication Date 
2012
Excerpt: 
British Franchise Association.
Available: Copies:
15. 
Cover image for Citizen voices : performing public participation in science and environment communication
Citizen voices : performing public participation in science and environment communication
by 
Phillips, Louise (Louise J.)
Format: 
Books
Publication Date 
2012
Excerpt: 
European Communication Research and Education Association series.
Available: Copies:
16. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
International Association of Business Communicators.
Available: Copies:
17. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
Advertising Media Association of South Africa.
Available: Copies:
18. 
Cover image for AACN procedure manual for critical care
AACN procedure manual for critical care
by 
Wiegand, Debra J. Lynn-McHale.
Format: 
Books
Publication Date 
2011
Excerpt: 
American Association of Critical-Care Nurses.
Available: Copies:
19. 
Cover image for Handbook of creative cities
Handbook of creative cities
by 
Andersson, David E., 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
Associations, institutions, etc.
Available: Copies:
20. 
Cover image for Data Mining Concepts and Techniques.
Data Mining Concepts and Techniques.
by 
Han, Jiawei.
Ful text available online from Dawsonsera
Format: 
Electronic Resources
Publication Date 
2011
Excerpt: 
, Associations, and Correlations: Basic Concepts and Methods; Chapter 7. Advanced Pattern Mining; Chapter 8
Available: Copies:
21. 
Cover image for Handbook of research on teaching the English language arts
Handbook of research on teaching the English language arts
by 
Lapp, Diane.
Format: 
Books
Publication Date 
2011
Excerpt: 
International Reading Association.
Available: Copies:
22. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50
Available: Copies:
23. 
Cover image for Partnership working to support special educational needs and disabilities
Partnership working to support special educational needs and disabilities
by 
Tutt, Rona.
Format: 
Books
Publication Date 
2011
Excerpt: 
National Association of Head Teachers (Great Britain)
Available: Copies:
24. 
Cover image for Behavior therapy
Behavior therapy
by 
Antony, Martin M.
Format: 
Books
Publication Date 
2011
Excerpt: 
American Psychological Association.
Available: Copies:
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