Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Managing the spread of HIV/AIDS in South Africa : an exploration study highlighting the role that perception and awareness play on the generic ARV's usage

Handbook of developments in consumer behaviour

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Happy customers everywhere : how your business can profit from the insights of positive psychology

Unconscious branding : how neuroscience can empower (and inspire) marketing