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133.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

134.

Alcohol affair : the influence of experiential marketing on purchase behaviour

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

135.

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

De Canha, Justin D. C.

Format:

Manuscript

Publication Date

2015

Excerpt:

The feasibility of crisis management : a study of consumer perception and its impact on crisis

Available: Copies:

136.

Social media and best practice : the consumer-brand relationship

Maw, Yan Aung.

Format:

Manuscript

Publication Date

2015

Excerpt:

Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.

Available: Copies:

137.

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Bester, Karle Marcell.

Format:

Manuscript

Publication Date

2015

Excerpt:

The art of online art marketing : consumer dynamics in online art purchasing : a South African

Available: Copies:

138.

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

King, Tayla Ann.

Format:

Manuscript

Publication Date

2015

Excerpt:

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda / King

Available: Copies:

139.

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Schaffler, Vincent.

Format:

Manuscript

Publication Date

2015

Excerpt:

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /

Available: Copies:

140.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

Available: Copies:

141.

Introduction to sport marketing

Smith, Aaron, 1972-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing

Available: Copies:

142.

Youthnation : building remarkable brands in a youth-driven culture

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Excerpt:

Young adult consumers.

Available: Copies:

143.

Intellectual property and general legal principles : is IP a lex specialis?

Dinwoodie, Graeme B., editor.

Format:

Books

Publication Date

2015

Excerpt:

Available: Copies:

144.

Principles of economics

Gans, Joshua, 1968- author.

Format:

Books

Publication Date

2015 2014

Excerpt:

. Income inequality and poverty -- Part VII: Topics for further study -- 22. The theory of consumer choice

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