Social enterprise brands within a South African context

Social media and best practice : the consumer-brand relationship

A study of brand memorability and engagement at the South African music festival Oppikoppi

What is the South African 'hipster' tribe really?

A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African context

Brand building in the poultry industry alchemy research project

Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industry

To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theory

True food : an exploratory study of organic consumers in Cape Town

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Eat in for four : how domestic heteronormativity informs the Woolworths food brand