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241. 
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Excerpt: 
Sales promotion.
Available: Copies:
242. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
promotion mix strategies -- Designing effective advertising programs -- Designing sales promotion and public
Available: Copies:
243. 
Cover image for Strategic selling : secrets of the complex sale
Strategic selling : secrets of the complex sale
Strategic selling : secrets of the complex sale
by 
Miller, Robert B. (Robert Bruce), 1931-
Format: 
Books
Publication Date 
1988
Excerpt: 
Sales promotion.
Available: Copies:
244. 
Cover image for Promotional management
Promotional management
Promotional management
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
1986
Excerpt: 
Sales promotion.
Available: Copies:
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Belch, George E. (George Edward), 1951-
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Belch, Michael A.
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Kotler, Philip.
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Shimp, Terence A.
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McDonald, Malcolm.
(7)
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Sales promotion.
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Advertising.
(42)
Marketing.
(36)
Communication in marketing.
(32)
Marketing -- Management.
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