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3457. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra
Available: Copies:
3458. 
Cover image for Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
3459. 
Cover image for Assessment and planning in health programs
by 
Hodges, Bonni C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Assessment and planning in health programs / Hodges, Bonni C.
Available: Copies:
3460. 
Cover image for Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business
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3461. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
Communications function / Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs
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3462. 
Cover image for Corporate communication : a guide to theory and practice
by 
Cornelissen, Joep.
Format: 
Books
Publication Date 
2011
Excerpt: 
communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and
Available: Copies:
3463. 
Cover image for Tourism : concepts and practices
by 
Walker, John R.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- 5. Tourism Organizations and Policy -- 6. Tourism Planning and Sustainable Development -- 7. Tourism
Available: Copies:
3464. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
and converged traditional media -- Social media -- Writing for social media -- Uses of social media
Available: Copies:
3465. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social
Available: Copies:
3466. 
Cover image for E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
: Planning for emerging markets -- Chapter 13: Implementation issues for e-marketing -- PART 5: FUTURE
Available: Copies:
3467. 
Cover image for Corporate social strategy : stakeholder engagement and competitive advantage
by 
Husted, Bryan, 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Strategic planning -- Social aspects.
Available: Copies:
3468. 
Cover image for Learning disabilities : toward inclusion
by 
Atherton, Helen.
Format: 
Books
Publication Date 
2011
Excerpt: 
planning -- 10. Inclusive research: people with learning disabilities can be the "artists of their lives
Available: Copies:
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