communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

-- 5. Tourism Organizations and Policy -- 6. Tourism Planning and Sustainable Development -- 7. Tourism

and converged traditional media -- Social media -- Writing for social media -- Uses of social media

An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social

Strategic corporate social responsibility : stakeholders in a global environment / Werther, William

Metaphor -- Social aspects.

Strategic planning -- Social aspects.

Measure what matters : online tools for understanding customers, social media, engagement, and key

-inspired communications and networks. Adaptive social hierarchies from nature to networks / Chemical relaying protocols

Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

communication research -- Design I : planning research projects -- Design II : implementing research projects

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul