Contributors -- Preface to the first edition -- Preface to the second edition -- Dictionary

Market editions (Financial Times/Prentice Hall)

McGraw-Hill international editions.

"New to this Edition: added coverage of Object-Oriented-Programming, coverage of new features in

McGraw-Hill International editions. Marketing & advertising series.

Includes two chapters not contained in 1997 edition.

McGraw-Hill international editions.

McGraw-Hill international editions.

policies of recent years, the International Dictionary of Broadcasting and Film, Second Edition is an easy

"Propaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S

This best-selling book, now in its fifth edition, provides a solid theoretical foundation for

conditions over decadal time-scales. The second edition of this successful book provides an accessible