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1573. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in
Available: Copies:
1574. 
Cover image for Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
this brand be saved? / Regina Fazio Maruca -- Your brand's best strategy / Vijay Vishwanath and
Available: Copies:
1575. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy
Available: Copies:
1576. 
Cover image for The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998 1990
Excerpt: 
economies -- pt. 4. Implications: Company strategy ; Government policy ; National agendas -- Epilogue.
Available: Copies:
1577. 
Cover image for Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever
by 
Gordon, Ian, 1952 June 19-
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing is Dead -- Long Live Marketing -- Relationships as Strategy -- Making the Case of
Available: Copies:
1578. 
Cover image for The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998
Excerpt: 
National Advantage -- 10. The Competitive Development of National Economies -- 11. Company Strategy -- 12
Available: Copies:
1579. 
Cover image for South Africa : limits to change : the political economy of transition
by 
Marais, Hein.
Format: 
Books
Publication Date 
1998
Excerpt: 
fist -- The post-war accumulation strategy -- The popular forces fight back -- The swing to armed
Available: Copies:
1580. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
. Planning Media Strategy: Finding Links to the Market -- Pt. 3. Integrating Advertising with Other Elements
Available: Copies:
1581. 
Cover image for Harvard business review on measuring corporate performance.
Format: 
Books
Publication Date 
1998
Excerpt: 
evaluating the latest performance measures and aligning your corporate strategy accordingly pose serious
Available: Copies:
1582. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
: Setting MPR Objectives. 29. Step Three: Developing MPR Strategy. 30. Step Four: Marketing Public Relations
Available: Copies:
1583. 
Cover image for Africa : the time has come : selected speeches
by 
Mbeki, Thabo.
Format: 
Books
Publication Date 
1998
Excerpt: 
nations. Transition, strategy and priorities: A National strategic vision for South Africa. Our common
Available: Copies:
1584. 
Cover image for Marketing mistakes and successes
by 
Hartley, Robert F., 1927-
Format: 
Books
Publication Date 
1998
Excerpt: 
strategy -- Question marks. McDonald's: could there be storm clouds on the horizon? Tobacco: an industry
Available: Copies:
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