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1573. 
Cover image for Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
this brand be saved? / Regina Fazio Maruca -- Your brand's best strategy / Vijay Vishwanath and
Available: Copies:
1574. 
Cover image for Strategic planning : readings
by 
Smit, P. J.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- How competitive forces shape strategy -- Assessing and enhancing strategic capability : a value
Available: Copies:
1575. 
Cover image for Harvard business review on measuring corporate performance.
Format: 
Books
Publication Date 
1998
Excerpt: 
evaluating the latest performance measures and aligning your corporate strategy accordingly pose serious
Available: Copies:
1576. 
Cover image for Unraveling the right : the new conservatism in American thought and politics
by 
Ansell, Amy Elizabeth, 1964-
Format: 
Books
Publication Date 
1998
Excerpt: 
and Strategy / Ann Withorn -- 7. Why Did Armey Apologize? Hegemony, Homophobia, and the Religious
Available: Copies:
1577. 
Cover image for Political parties
by 
Wolinetz, Steven B., 1943-
Format: 
Books
Publication Date 
1998
Excerpt: 
Structure and Social Democratic Party Strategy /Herbert Kitschelt -- 19. Party System Change: The Catch
Available: Copies:
1578. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
-- Reducing uncertainty: the role of technological trends, market regularities, and innovation strategy
Available: Copies:
1579. 
Cover image for South Africa : limits to change : the political economy of transition
by 
Marais, Hein.
Format: 
Books
Publication Date 
1998
Excerpt: 
fist -- The post-war accumulation strategy -- The popular forces fight back -- The swing to armed
Available: Copies:
1580. 
Cover image for On competition
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998
Excerpt: 
Pt. I. Competition and Strategy: Core Concepts. 1. How Competitive Forces Shape Strategy / Michael
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1581. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
. Planning Media Strategy: Finding Links to the Market -- Pt. 3. Integrating Advertising with Other Elements
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1582. 
Cover image for At the end of the American century : America's role in the post-cold war world
by 
Hutchings, Robert L., 1946-
Format: 
Books
Publication Date 
1998
Excerpt: 
. Kaplan -- Ch. 7. The United States in a Turbulent World / James N. Rosenau -- Ch. 8. Strategy and Ethics
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1583. 
Cover image for Harvard business review on measuring corporate performance.
Format: 
Books
Publication Date 
1998
Excerpt: 
evaluating the latest performance measures and aligning your corporate strategy accordingly pose serious
Available: Copies:
1584. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Format: 
Books
Publication Date 
1998
Excerpt: 
: Setting MPR Objectives. 29. Step Three: Developing MPR Strategy. 30. Step Four: Marketing Public Relations
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