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1. 
Cover image for Personnel psychology
Personnel psychology
Personnel psychology
by 
Muchinsky, Paul M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Organizational behavior.
Available: Copies:
2. 
Cover image for Intellectual capital : the proven way to establish your company's real value by measuring its hidden brainpower
Intellectual capital : the proven way to establish your company's real value by measuring its hidden brainpower
by 
Edvinsson, Leif.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1550008&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Organizational behavior.
Available: Copies:
3. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Consumer behavior.
Available: Copies:
4. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Environment -- 6. Analyzing Consumer Markets and Buying Behavior -- 7. Analyzing Business Markets and Business
Available: Copies:
5. 
Cover image for Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
by 
Du Plessis, P. J.
Format: 
Books
Publication Date 
1997 1990
Excerpt: 
Buyer behaviour : strategic marketing applications / Du Plessis, P. J.
Available: Copies:
6. 
Cover image for Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D.
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning
Available: Copies:
7. 
Cover image for Management accounting
Management accounting
by 
Atkinson, Anthony A.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007754922&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
Activities -- 3. Cost Concepts -- 4. Cost Behavior -- 5. Basic Product Costing Systems -- 6. Two
Available: Copies:
8. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96006330-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing
Available: Copies:
9. 
Cover image for Macroeconomics
Macroeconomics
by 
Barro, Robert J.
Format: 
Books
Publication Date 
1997
Excerpt: 
Behavior of Households with Markets for Commodities and Credit. Ch. 4. The Demand for Money. Ch. 5. The
Available: Copies:
10. 
Cover image for Introduction to personality
Introduction to personality
by 
Phares, E. Jerry.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Biological Influences: Behavior Genetics, Evolution, and Physiology. Ch. 6. Biological Influences: Research
Available: Copies:
11. 
Cover image for Images of organization
Images of organization
by 
Morgan, Gareth.
Format: 
Books
Publication Date 
1997
Excerpt: 
Organizational behavior.
Available: Copies:
12. 
Cover image for Imaginization : new mindsets for seeing, organizing and managing
Imaginization : new mindsets for seeing, organizing and managing
by 
Morgan, Gareth, 1943-
Format: 
Books
Publication Date 
1997
Excerpt: 
Organizational behavior.
Available: Copies:
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