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37. 
Cover image for Competing in the third wave : the ten key management issues of the information age
by 
Hope, Jeremy.
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategy: pursue renewal, not retrenchment -- Customer value: match competencies to customers
Available: Copies:
38. 
Cover image for Driving brand value : using integrated marketing to manage profitable stakeholder relationships
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
1997
Excerpt: 
interactivity purposeful -- Market the mission -- Use zero based planning strategy -- Use cross functional
Available: Copies:
39. 
Cover image for Strategic management and information systems : an integrated approach
by 
Robson, Wendy.
Format: 
Books
Publication Date 
1997
Excerpt: 
management information systems? -- 4. Strategy planning for information systems -- 5. The information systems
Available: Copies:
40. 
Cover image for Narrating postmodern time and space
by 
Francese, Joseph.
Format: 
Books
Publication Date 
1997
Excerpt: 
extent, these changes in narrative strategy are a response to changes in real living conditions, namely
Available: Copies:
41. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
Available: Copies:
42. 
Cover image for Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Format: 
Books
Publication Date 
1997
Excerpt: 
Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing
Available: Copies:
43. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
service quality -- Quality as a management strategy -- Service blueprinting -- Issues in managing holiday
Available: Copies:
44. 
Cover image for Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
distribution customer service -- Retailers, wholesalers, and their strategy planning -- Promotion
Available: Copies:
45. 
Cover image for Rapid development : taming wild software schedules
by 
McConnell, Steve.
Format: 
Books
Publication Date 
1996
Excerpt: 
1. Welcome to Rapid Development -- 2. Rapid-Development Strategy -- 3. Classic Mistakes -- 4
Available: Copies:
46. 
Cover image for Leading change
by 
Kotter, John P., 1947-
Format: 
Books
Publication Date 
1996
Excerpt: 
urgency -- Creating the guiding coalition -- Developing a vision and strategy -- Communicating the change
Available: Copies:
47. 
Cover image for Competing in the information age : strategic alignment in practice
by 
Luftman, Jerry N.
Format: 
Books
Publication Date 
1996
Excerpt: 
business strategy, the strategy of its information systems, its organizational infrastructure, and its
Available: Copies:
48. 
Cover image for Design patterns : elements of reusable object-oriented software
by 
Gamma, Erich.
Format: 
Books
Publication Date 
1995
Excerpt: 
-- Memento -- Observer. -- State -- Strategy -- Template Method -- Visitor -- Discussion of Behavioral
Available: Copies:
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