6

6

6

. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7

Study 5 With a Friend Like This -- 6.Culture -- Learning Objectives -- Culture Defined -- Hofstede

Contemporary Readings -- Opportunities for Extended Learning -- 6.Theoretical Approaches to Studying

Replicate Study With a Different Sample, Setting, or Measure -- Application 2.6 Conduct an Experiment Based

/ Charles Edgley -- pt. II CONSTRUCTING SEXUAL MEANINGS -- Introduction -- 6.Talking Sex: Parents, Schools

Progress -- Myth 5 Color Blindness Is Progress -- Myth 6 We're All Making a Big Deal Out of Nothing -- From

-Cultural Research -- Moderator Bias in Focus Group Interviews -- Conclusion -- Review Questions -- 6.Conducting the

Readings -- A Reader's Guide to Chapter 6 -- Reliability and Validity -- Reliability -- Validity -- A Note

? -- pt. Three The Global Trade and Investment Environment -- ch. 6 International Trade Theory -- Opening