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1669. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Cravens, David W.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/99010060.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99010060.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
1670. 
Cover image for Business communication today
Business communication today
Business communication today
by 
Bovée, Courtland L.
Format: 
Books
Publication Date 
2000
Excerpt: 
Communication in organizations -- United States -- Case studies.
Available: Copies:
1671. 
Cover image for Advanced communication skills for organisational success
Advanced communication skills for organisational success
Advanced communication skills for organisational success
by 
Erasmus-Kritzinger, Lisel, 1967-
Format: 
Books
Publication Date 
2000
Excerpt: 
stress -- 16. Interviews -- 17. Oral communication and listening skills -- 18. Case studies.
Available: Copies:
1672. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Profiling your customers in terms of their commitment -- 8. Case Studies: Marketing Fast-moving Consumer
Available: Copies:
1673. 
Cover image for Cybermarketing : how to use the Internet to market your goods and services
Cybermarketing : how to use the Internet to market your goods and services
Cybermarketing : how to use the Internet to market your goods and services
by 
Bickerton, Pauline.
Format: 
Books
Publication Date 
2000
Excerpt: 
, price, strategies, issues and case studies.
Available: Copies:
1674. 
Cover image for Tourism and leisure research methods : data collection, analysis, and interpretation
Tourism and leisure research methods : data collection, analysis, and interpretation
by 
Finn, Mick.
Format: 
Books
Publication Date 
2000
Excerpt: 
Tourism -- Research -- Case studies.
Available: Copies:
1675. 
Cover image for Contemporary management
Contemporary management
Contemporary management
by 
Jones, Gareth R.
Format: 
Books
Publication Date 
2000
Excerpt: 
Management -- Case studies.
Available: Copies:
1676. 
Cover image for Introduction to business management
Introduction to business management
by 
Du Toit, Gawie S.
Format: 
Books
Publication Date 
2000
Excerpt: 
Industrial management -- South Africa -- Case studies.
Available: Copies:
1677. 
Cover image for Strategic management : concepts
Strategic management : concepts
Strategic management : concepts
by 
David, Fred R.
Format: 
Books
Publication Date 
1999
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
1678. 
Cover image for Strategic management : concepts & cases
Strategic management : concepts & cases
Strategic management : concepts & cases
by 
David, Fred R.
Format: 
Books
Publication Date 
1999
Excerpt: 
Strategic planning -- Case studies.
Available: Copies:
1679. 
Cover image for Global marketing management
Global marketing management
Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1999
Excerpt: 
Export marketing -- Management -- Case studies.
Available: Copies:
1680. 
Cover image for Application cases in MIS : using spreadsheet and database software and the Internet
Application cases in MIS : using spreadsheet and database software and the Internet
by 
Morgan, James N. (James Nelson), 1948-
Format: 
Books
Publication Date 
1999
Excerpt: 
Management information systems -- Case studies.
Available: Copies:
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