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157.

Cover image for The psychology of advertising

The psychology of advertising

The psychology of advertising

by

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2010

Excerpt:

Consumers -- Attitudes.

Available: Copies:

158.

Cover image for Buy ology : how everything we believe about why we buy is wrong

Buy ology : how everything we believe about why we buy is wrong

Buy ology : how everything we believe about why we buy is wrong

by

Lindström, Martin, 1970-

Format:

Books

Publication Date

2009 2008

Excerpt:

Consumer behavior.

Available: Copies:

159.

Cover image for Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

by

Baskin, Jonathan Salem.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

160.

Cover image for The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

by

Versfeld, R. Andrew.

Format:

Computer file

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

161.

Cover image for Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

by

De Wet, Adrian.

Format:

Manuscript

Publication Date

2009

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

162.

Cover image for Why we buy : the science of shopping

Why we buy : the science of shopping

Why we buy : the science of shopping

by

Underhill, Paco.

Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

163.

Cover image for Selling and sales management

Selling and sales management

Selling and sales management

by

Jobber, David, 1947-

View this book online, via DawsonERA, both on- and off-campus
Inhaltsverzeichnis
This title is also available as an eBook. Click here.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017548946&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Development and role of selling in marketing -- Sales strategies -- Consumer and organisational

Available: Copies:

164.

Cover image for Consumer behavior

Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

165.

Cover image for Gender, design and marketing : how gender drives our perception of design and marketing

Gender, design and marketing : how gender drives our perception of design and marketing

Gender, design and marketing : how gender drives our perception of design and marketing

by

Moss, Gloria.

Format:

Books

Publication Date

2009

Excerpt:

Consumer behavior.

Available: Copies:

166.

Cover image for Ethical marketing and the new consumer

Ethical marketing and the new consumer

Ethical marketing and the new consumer

by

Arnold, Chris.

Format:

Books

Publication Date

2009

Excerpt:

Ethical marketing and the new consumer / Arnold, Chris.

Available: Copies:

167.

Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Advertising and the mind of the consumer : what works, what doesn't, and why.

by

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

Consumer behavior.

Available: Copies:

168.

Cover image for Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

Predictably irrational : the hidden forces that shape our decisions

by

Ariely, Dan.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book web site http://www.predictablyirrational.com/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html

Format:

Books

Publication Date

2008

Excerpt:

Consumer behavior.

Available: Copies:

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Author

Schiffman, Leon G.

(13)

Hawkins, Del I.

(10)

Kanuk, Leslie Lazar.

(9)

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

Peter, J. Paul.

(7)

Coney, Kenneth A.

(6)

(6)

Independent Institute of Education. Vega School of Brand Leadership.

(6)

(5)

Cant, M. C. (Michael Colin), 1957-

(5)

Independent Institute of Education. Vega School

(5)

Solomon, Michael R.

(5)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Lindström, Martin, 1970-

(4)

Blackwell, Roger D.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Frank, Robert H.

(3)

Rousseau, Deon.

(3)

Solomon, Michael R., author.

(3)

(2)

Behrer, Mattias.

(2)

Belk, Russell W.

(2)

Berger, Arthur Asa, 1933-

(2)

Botha, Elrie, 1970-

(2)

Byford, Martin, author.

(2)

Colquitt, Jason.

(2)

D'Amico, Michael.

(2)

Danziger, Pamela N.

(2)

Dibb, Sally, 1963-

(2)

Du Plessis, P. J.

(2)

Engel, James F.

(2)

(2)

Gans, Joshua, 1968- author.

(2)

George, Richard, 1968- author.

(2)

Goldsmith, Ronald Earl.

(2)

Hall, Colin Michael, 1961-

(2)

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

(2)

Hoyer, Wayne D.

(2)

Jamal, Ahmad, 1965-

(2)

Krishna, Aradhna.

(2)

Lancaster, Geoffrey, 1938-

(2)

LePine, Jeffery A.

(2)

Libich, Jan, author.

(2)

MacInnis, Deborah J.

(2)

MacInnis, Deborah J., author.

(2)

Mankiw, N. Gregory, author.

(2)

Miniard, Paul W.

(2)

Mooij, Marieke K. de, 1943-

(2)

Mothersbaugh, David L.

(2)

Moutinho, Luiz.

(2)

Mpinganjira, Mercy.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Popcorn, Faith.

(2)

Raaij, W. Fred van.

(2)

Rapaille, Clotaire.

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

Statt, David A., 1942-

(2)

Stonecash, Robin Ellen, author.

(2)

Swarbrooke, John.

(2)

Underhill, Paco.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Wesson, Michael J.

(2)

Wisenblit, Joseph.

(2)

Zikmund, William G.

(2)

Adie, Lauren Amy.

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Anderson, Alison.

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Andrews, J. Craig.

(1)

Antonides, Gerrit, 1951-

(1)

(1)

(1)

Arnould, Eric J.

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

Babin, Barry J.

(1)

Bagozzi, Richard P.

(1)

Baines, Paul, 1973-

(1)

Bamossy, Gary J., 1949-

(1)

Barber, Benjamin R., 1939-

(1)

Baskin, Jonathan Salem.

(1)

Bauer, Joel, 1960-

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Beech, John G., 1947-

(1)

Beetham, Margaret, 1919-

(1)

(1)

Belz, Frank-Martin.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berkman, Harold W.

(1)

Bettman, James R.

(1)

Beverland, Michael.

(1)

Binney, Wayne, author.

(1)

(1)

Block, Lauren G.

(1)

(1)

Blythe, Jim, author.

(1)

(1)

Boshoff, Christo.

(1)

(1)

Brennan, Linda L. author.

(1)

Brewer, S. (Samuel W.)

(1)

Bridger, Darren.

(1)

Brijball, Sanjana.

(1)

Brink, A. (Annekie)

(1)

Brink, Annekie.

(1)

British Broadcasting Corporation.

(1)

Britton, Terry.

(1)

(1)

Brue, Stanley L., 1945-

(1)

Buhalis, Dimitrios.

(1)

Burger, Wouter.

(1)

Burgess, Steven M.

(1)

(1)

Cahill, Dennis J.

(1)

Carbone, Lewis P.

(1)

Cartwright, Edward, author.

(1)

Carù, Antonella.

(1)

(1)

Cave, Susan, 1949-

(1)

Chadwick, Simon, 1964-

(1)

Chan, Eugene, author.

(1)

Chartered Management Institute (Great Britain)

(1)

Chaudhuri, Arjun.

(1)

(1)

Choi, Tsan-Ming, editor.

(1)

Clarke, Alan, 1956-

(1)

Clarke, David B.

(1)

Cline, Thomas W.

(1)

Close, Angeline, editor.

(1)

Clune, Stephen, editor.

(1)

Cochran, Sherman, 1940-

(1)

Cohen, Lizabeth.

(1)

Cohen, Marshal.

(1)

Conference on Consumer Culture Theory (2006 : Notre Dame University)

(1)

Cooperrider, David L., writer of foreword.

(1)

(1)

(1)

Costa, Janeen Arnold.

(1)

(1)

Crabtree, Amy-Sue

(1)

Crockett, David, éditeur intellectuel.

(1)

Cronley, Maria L.

(1)

Cunningham, Nicole.

(1)

(1)

(1)

Dann, Stephen, 1973-

(1)

(1)

De Grazia, Victoria.

(1)

De Villiers, Pierre.

(1)

De Wet, Adrian.

(1)

Dobscha, Susan, editor.

(1)

Doel, Marcus A.

(1)

Dos Santos, Maria A. O.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Consumer behaviour.

(1)

Du Toit, D. A. (Danie A.)

(1)

Dubois, Pierre-Louis.

(1)

(1)

Dupree, James V.

(1)

(1)

(1)

Elliott, Richard H., author.

(1)

Euromonitor International.

(1)

Farrell, Winslow.

(1)

Fennis, Bob Michaël, 1968-

(1)

(1)

(1)

Frank, Robert H. 1945- VerfasserIn. (DE-588)124848648 (DE-627)366971328 (DE-576)164417044

(1)

Frank, Robert H., author.

(1)

(1)

GEORGE, RICHARD.

(1)

Gabriel, Yiannis,, 1952-

(1)

(1)

(1)

Gowpall, Yathika, editor.

(1)

Gowpall,Yathika ed.

(1)

Graham, Gary, 1966-

(1)

Grant, John, 1964-

(1)

Grunert, Klaus G.

(1)

Gundlach, Gregory T. (Gregory Thomas)

(1)

Gürhan-Canli, Zeynep, 1968-

(1)

Hanlon, Patrick.

(1)

(1)

Hantula, Donald A.

(1)

Hardaker, Glenn.

(1)

Harris, Eric G.

(1)

(1)

(1)

Haski-Leventhal, Debbie, author.

(1)

Hassanien, Ahmed.

(1)

(1)

Hawkins, Del I., author.

(1)

(1)

(1)

(1)

Heller, Dana A. (Dana Alice), 1959-

(1)

Format

(270)

(27)

Electronic Resources

(5)

(4)

(2)

(1)

Item Category 1

Material Type

Language

(295)

(1)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(164)

(40)

Motivation research (Marketing)

(22)

Marketing -- Psychological aspects.

(17)

Marketing research.

(15)

Consumer behavior -- United States.

(14)

Consumer behavior -- South Africa.

(13)

Branding (Marketing)

(12)

Consumers -- Psychology.

(10)

Verbraucherverhalten.

(10)

Consumer behavior -- Psychological aspects.

(9)

Marketing -- South Africa.

(9)

Consumers' preferences.

(8)

(8)

(8)

Consumer behavior -- Cross-cultural studies.

(7)

Marketing -- South Africa -- Management.

(7)

Consumption (Economics)

(6)

Internet marketing.

(6)

Market surveys -- United States.

(6)

Shopping -- Psychological aspects.

(6)

(6)

Brand name products.

(5)

Consumer behavior -- United States -- Case studies.

(5)

Consumers -- Research.

(5)

(5)

Marketing -- Management.

(5)

Microeconomics.

(5)

Neuromarketing.

(5)

Product management.

(5)

Strategic planning.

(5)

Target marketing.

(5)

(4)

(4)

Communication in marketing.

(4)

Consumentengedrag.

(4)

Consumer satisfaction.

(4)

Consumers -- Attitudes.

(4)

Consumption (Economics) -- Psychological aspects.

(4)

Customer relations.

(4)

Market segmentation.

(4)

Market surveys.

(4)

Marketing -- Social aspects.

(4)

(4)

Advertising -- Psychological aspects.

(3)

Consommateurs -- Comportement.

(3)

Consumer behavior -- Australia -- Case studies.

(3)

Consumer behavior -- Australia.

(3)

Consumer behavior -- Forecasting.

(3)

Consumer behavior -- Research.

(3)

Consumer behaviour

(3)

Consumer behaviour.

(3)

Consumers -- South Africa.

(3)

Consumers' preferences -- South Africa.

(3)

Consumption (Economics) -- Social aspects.

(3)

Decision making.

(3)

Export marketing.

(3)

(3)

Intercultural communication.

(3)

(3)

Südafrika (Staat)

(3)

United States -- Social conditions -- 1980-

(3)

Advertising -- Cross-cultural studies.

(2)

(2)

Aspects psychologiques.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Business forecasting.

(2)

Child consumers -- United States.

(2)

Child consumers.

(2)

Cognition and culture.

(2)

Comportement du consommateur.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

Consumer behavior

(2)

Consumer behavior -- Europe.

(2)

Consumer behavior -- New Zealand -- Case studies.

(2)

Consumer behavior -- New Zealand.

(2)

Consumer behavior -- Social aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers, Black -- South Africa.

(2)

Consumptiemaatschappij.

(2)

Consumption (Economics) -- United States.

(2)

Customer loyalty.

(2)

Customer services.

(2)

Economics -- Psychological aspects.

(2)

Economics -- Textbooks.

(2)

(2)

(2)

Fashion merchandising.

(2)

Information behavior.

(2)

Job satisfaction.

(2)

(2)

Macroeconomics -- Textbooks.

(2)

(2)

Market surveys -- Australia.

(2)

Market surveys -- United States -- Case studies.

(2)

(2)

Marketing -- Moral and ethical aspects.

(2)

Marketing -- Sex differences.

(2)

Marknadsföring.

(2)

Microeconomics -- Textbooks.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

National characteristics.

(2)

(2)

Organizational behavior.

(2)

Personnel management.

(2)

Produits de marque -- Commercialisation.

(2)

(2)

Psychology -- Social aspects.

(2)

Public Relations.

(2)

(2)

Senses and sensation.

(2)

(2)

Social influence.

(2)

Social marketing.

(2)

Social perception.

(2)

Target marketing -- Cross-cultural studies.

(2)

(2)

Tourism -- Marketing.

(2)

(2)

Women consumers.

(2)

Young adult consumers.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

AIDS (Disease) -- Patients -- South Africa.

(1)

AIDS (Disease) -- South Africa -- Prevention.

(1)

Adaptive control systems.

(1)

Advertising -- Brand name products.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- Textbooks.

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Advertising as Topic.

(1)

Affluent consumers -- Psychology.

(1)

Affluent consumers -- United States.

(1)

Africa, Southern.

(1)

Alcoholic beverages -- Advertising.

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

Attachment behavior.

(1)

(1)

Aufsatzsammlung

(1)

(1)

Automobiles -- Marketing.

(1)

Behavior modification -- Economic aspects.

(1)

Bernays, Edward L., 1891-1995.

(1)

Besluitvorming.

(1)

Big data -- Economic aspects.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Psychological aspects.

(1)

Brand choice -- Research.

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Research.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Business -- Dictionaries.

(1)

Business enterprises -- Marketing.

(1)

Capitalism -- United States.

(1)

(1)

Caractéristiques nationales.

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Choice (Psychology) -- Mathematical models.

(1)

Choice Behavior.

(1)

Clothing and dress -- Marketing.

(1)

Coca-Cola Company.

(1)

Cognition et culture.

(1)

Commercial art -- Sex differences.

(1)

Communication in marketing -- India.

(1)

Communication in marketing -- Social aspects.

(1)

Complex adaptive systems.

(1)

Comportamiento del consumidor -- Estados Unidos -- Estudio de casos.

(1)

Comportamiento del consumidor -- Estados Unidos.

(1)

Comportement social.

(1)

Comportement économique.

(1)

(1)

Consommateurs -- Comportement -- Europe -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Comportement -- États-Unis -- Cas, Études de.

(1)

Consommateurs -- Comportement -- États-Unis.

(1)

Consommateurs -- Europe -- Attitudes -- Histoire -- 20e siáecle.

(1)

Consommateurs -- Préférences.

(1)

Consommateurs -- Psychologie.

(1)

(1)

Consommation (âEconomie politique) -- Europe -- Histoire -- 20e siáecle.

(1)

(1)

Consumer Behavior.

(1)

Consumer Participation.

(1)

Consumer behavior -- 21st century.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Case studies.

(1)

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