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157.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

158.

Music and its relevance to brand personality amongst the female youth market

Music and its relevance to brand personality amongst the female youth market

by

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

Excerpt:

Young consumers.

Available: Copies:

159.

Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

by

Ngobeni, Lesego.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research.

Available: Copies:

160.

Cover image for Introduction to sport marketing

Introduction to sport marketing

by

Smith, Aaron, 1972-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing

Available: Copies:

161.

Cover image for Essentials of mathematics : an applied approach

Essentials of mathematics : an applied approach

by

Aufmann, Richard N.

Format:

Books

Publication Date

2014

Excerpt:

-- 5. Precents -- 6. Applications for business and consumers.

Available: Copies:

162.

Cover image for Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

by

Wilby, Sigrun Elizabeth.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

163.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

164.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

165.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

166.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

167.

Is game simulation adding value towards brand management and leadership in adolescents?

Is game simulation adding value towards brand management and leadership in adolescents?

by

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Excerpt:

Teenage consumers.

Available: Copies:

168.

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

by

Muhwati, Olga.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(52)

Schiffman, Leon G.

(13)

Hawkins, Del I.

(10)

Kanuk, Leslie Lazar.

(9)

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

Peter, J. Paul.

(7)

Affinity Advertising and Publishing.

(6)

Coney, Kenneth A.

(6)

Independent Institute of Education. Vega School

(6)

Lindström, Martin, 1970-

(6)

(5)

(5)

Solomon, Michael R.

(5)

Solomon, Michael R., author.

(5)

Blackwell, Roger D.

(4)

Cateora, Philip R.

(4)

Graham, John L.

(4)

Popcorn, Faith.

(4)

Underhill, Paco.

(4)

Bauman, Zygmunt, 1925-2017.

(3)

Belk, Russell W.

(3)

Brierley, Sean, 1966-

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(3)

Evans, Martin (Martin J.)

(3)

Independent Institute of Education. Vega School.

(3)

Kotler, Philip.

(3)

McQuoid-Mason, David Jan.

(3)

Melville, N. J. (Neville John)

(3)

Pindyck, Robert S.

(3)

Rousseau, Deon.

(3)

Rubinfeld, Daniel L.

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Shank, Matthew D.

(3)

Tuten, Tracy L., 1967- author.

(3)

Van Eeden, Evert Philippus.

(3)

(2)

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Behrer, Mattias.

(2)

Berger, Arthur Asa, 1933-

(2)

Botha, Elrie, 1970-

(2)

Byford, Martin, author.

(2)

Cant, M. C. (Michael Colin), 1957-

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Colquitt, Jason.

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D'Amico, Michael.

(2)

Danziger, Pamela N.

(2)

(2)

Du Plessis, P. J.

(2)

Engel, James F.

(2)

(2)

Euromonitor International.

(2)

Featherstone, Mike.

(2)

Fennis, Bob Michaël, 1968-

(2)

Frank, Robert H.

(2)

Frank, Robert H., author.

(2)

Gans, Joshua, 1968- author.

(2)

Goldsmith, Ronald Earl.

(2)

Hall, Steve, 1955-

(2)

Hawkins, Del I.; Best, Roger; Coney, Kenneth A.

(2)

Healey, Justin.

(2)

Hoyer, Wayne D.

(2)

Jamal, Ahmad, 1965-

(2)

Jarvis, Jeff, 1954-

(2)

Kotler, Philip, author.

(2)

Krishna, Aradhna.

(2)

LePine, Jeffery A.

(2)

Libich, Jan, author.

(2)

MacInnis, Deborah J.

(2)

MacInnis, Deborah J., author.

(2)

Mankiw, N. Gregory, author.

(2)

McDonald, Malcolm.

(2)

Millward Brown (Firm)

(2)

Miniard, Paul W.

(2)

Mooij, Marieke K. de, 1943-

(2)

Mothersbaugh, David L.

(2)

Mpinganjira, Mercy.

(2)

(2)

Raaij, W. Fred van.

(2)

Rapaille, Clotaire.

(2)

Roberts, Kevin, 1949-

(2)

Roberts-Lombard, Mornay

(2)

Roberts-Lombard, Morney

(2)

Stonecash, Robin Ellen, author.

(2)

Stroebe, Wolfgang.

(2)

Sutherland, Max.

(2)

Swarbrooke, John.

(2)

TV Choice Productions.

(2)

(2)

Tellis, Gerard J., 1950-

(2)

Thorson, Esther.

(2)

Tisdell, C. A. (Clement Allan)

(2)

(2)

Wesson, Michael J.

(2)

(2)

Wisenblit, Joseph.

(2)

Worcester, Robert M.

(2)

Zikmund, William G.

(2)

Acuff, Dan S., 1942-

(1)

Adie, Lauren Amy.

(1)

Ahluwalia, Rohini, 1966-

(1)

(1)

Albanese, Paul J.

(1)

Aleti, Torgeir, author.

(1)

Alexander, Jim, 1950-

(1)

Almendro, Jennifer.

(1)

Alper, Loretta.

(1)

Anderson, Alison.

(1)

Anderson, Chris, 1961-

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

(1)

Antonides, Gerrit, 1951-

(1)

Apostolopoulos, Yiorgos.

(1)

Arendt, Hannah, 1906-1975.

(1)

Armengol, Carmen G.

(1)

Armstrong, Gary.

(1)

Armstrong, Steven.

(1)

Arndt, Jasmine Star.

(1)

(1)

Arnould, Eric J.

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

(1)

Aufmann, Richard N.

(1)

(1)

Babbie, Earl R., author.

(1)

Babin, Barry J.

(1)

Bagozzi, Richard P.

(1)

Bailey, Maria T.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Bamossy, Gary J., 1949-

(1)

Barber, Benjamin R., 1939-

(1)

Barker, Jason E.

(1)

Barletta, Marti.

(1)

Barnard, J. (Jacolien), author.

(1)

Baron, Roger B.

(1)

Baron, Steve (J. Steve)

(1)

(1)

Barrett, Neil, 1962- Advertising on the Internet.

(1)

(1)

Baskin, Jonathan Salem.

(1)

(1)

(1)

Basson, Hanneke.

(1)

Bateson, John E. G.

(1)

Bauer, Joel, 1960-

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beauchamp, Tom L.

(1)

Beckley, Jacqueline H.

(1)

Beetham, Margaret, 1919-

(1)

(1)

Belk, Russell W., author.

(1)

(1)

Benoit, Pamela J., 1954-

(1)

Benoit, William L.

(1)

Bergeman, George W.

(1)

Bergeman, George W., author.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berkman, Harold W.

(1)

Berman, Barry, author.

(1)

Bernard, Rowena.

(1)

(1)

Bester, Karle Marcell.

(1)

Bettman, James R.

(1)

Beverland, Michael, author.

(1)

Beverland, Michael.

(1)

Biagi, Shirley, author.

(1)

Biagi, Shirley.

(1)

Bianca, Marguerite

(1)

Binney, Wayne, author.

(1)

(1)

(1)

Block, Lauren G.

(1)

Bly, Robert W., author.

(1)

(1)

Blythe, Jim, author.

(1)

(1)

(1)

Bond, Jonathan, 1957-

(1)

Boshoff, Christo.

(1)

Bosshart, David.

(1)

(1)

Bowie, Norman E., 1942-

(1)

(1)

Brechner, Robert A.

(1)

Brechner, Robert A., author.

(1)

Bremner, Nicola.

(1)

Brennan, Linda L. author.

(1)

Brewer, John, 1947-

(1)

Brewer, S. (Samuel W.)

(1)

Bridger, Darren.

(1)

Brijball, Sanjana.

(1)

Brink, A. (Annekie)

(1)

British Broadcasting Corporation.

(1)

(1)

Britton, Matt, 1975-, author

(1)

Britton, Terry.

(1)

(1)

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Item Category 1

Material Type

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(722)

(1)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(165)

(61)

Marketing research.

(31)

Branding (Marketing)

(30)

Consumer satisfaction.

(26)

Internet marketing.

(24)

Consumers' preferences.

(23)

Motivation research (Marketing)

(23)

Customer relations.

(21)

Consumers -- Research.

(19)

Brand name products.

(18)

(16)

Consumers' preferences -- South Africa.

(16)

Marketing -- Psychological aspects.

(16)

Consumer behavior -- United States.

(14)

Consumers -- Psychology.

(14)

(14)

(14)

Consumer behavior -- South Africa.

(13)

(13)

Consumer protection -- Law and legislation -- South Africa.

(12)

Consumers -- Attitudes.

(12)

Microeconomics.

(12)

Customer services.

(11)

Advertising -- Psychological aspects.

(10)

Strategic planning.

(10)

Verbraucherverhalten.

(10)

Communication in marketing.

(9)

Consumer behavior -- Psychological aspects.

(9)

Consumption (Economics)

(9)

Marketing -- South Africa.

(9)

Target marketing.

(9)

Women consumers.

(9)

Brand name products -- South Africa.

(8)

Consumers -- Research -- South Africa.

(8)

Consumption (Economics) -- Social aspects.

(8)

Export marketing.

(8)

Marketing -- Management.

(8)

Marketing -- Social aspects.

(8)

Product management.

(8)

Consumer behavior -- Cross-cultural studies.

(7)

(7)

Marketing research -- South Africa.

(7)

(7)

South Africa. Consumer Protection Act, 2008.

(7)

(6)

Child consumers -- United States.

(6)

(6)

International business enterprises.

(6)

Market segmentation.

(6)

Market surveys -- United States.

(6)

Shopping -- Psychological aspects.

(6)

Sports -- Marketing.

(6)

Trademarks -- South Africa.

(6)

(6)

Advertising -- Brand name products.

(5)

Brand name products -- Management.

(5)

Business forecasting.

(5)

Consumer behavior -- United States -- Case studies.

(5)

Consumers -- South Africa.

(5)

Consumers, Black -- South Africa.

(5)

Customer loyalty.

(5)

Electronic commerce.

(5)

(5)

Neuromarketing.

(5)

(5)

Relationship marketing.

(5)

Social responsibility of business.

(5)

(5)

(5)

Young consumers.

(5)

(4)

Branding (Marketing) -- South Africa.

(4)

Child consumers.

(4)

Consumentengedrag.

(4)

Consumption (Economics) -- Psychological aspects.

(4)

Consumption (Economics) -- United States.

(4)

Customer relations -- Management.

(4)

Decision making.

(4)

Fashion merchandising.

(4)

Identity (Psychology)

(4)

Intercultural communication.

(4)

Internet advertising.

(4)

(4)

Market surveys.

(4)

Marketing -- United States.

(4)

(4)

(4)

Young adult consumers.

(4)

Advertising -- Cross-cultural studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Social aspects.

(3)

Advertising -- United States.

(3)

Aspects psychologiques.

(3)

(3)

(3)

Comportement du consommateur.

(3)

Consommateurs -- Comportement.

(3)

Consumer behavior -- Australia -- Case studies.

(3)

Consumer behavior -- Australia.

(3)

Consumer behavior -- Forecasting.

(3)

Consumer behavior -- Research.

(3)

Consumer behaviour

(3)

Consumer behaviour.

(3)

Consumer complaints -- South Africa.

(3)

Consumer protection -- Law and legislation.

(3)

Consumer protection -- South Africa.

(3)

Corporations -- South Africa.

(3)

Creative ability in business.

(3)

Customer services -- Management.

(3)

Entrepreneurship.

(3)

Fashion merchandising -- South Africa.

(3)

(3)

Information technology -- Management.

(3)

Internet marketing -- South Africa.

(3)

Job satisfaction.

(3)

Law -- South Africa -- Popular works.

(3)

(3)

Microeconomics -- Textbooks.

(3)

Mobile commerce.

(3)

Online social networks -- Economic aspects.

(3)

Organizational change.

(3)

(3)

Public relations.

(3)

(3)

(3)

Sales management.

(3)

(3)

Senses and sensation.

(3)

Social marketing.

(3)

Social media -- Economic aspects.

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Success in business.

(3)

United States -- Social conditions -- 1980-

(3)

Women consumers -- United States.

(3)

(2)

Advertising agencies.

(2)

Advertising and children -- United States.

(2)

Advertising and children.

(2)

Advertising as Topic.

(2)

Advertising campaigns.

(2)

Affluent consumers -- United States.

(2)

African Americans -- Economic conditions.

(2)

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- Marketing -- Management.

(2)

Brand perception -- Research -- South Africa

(2)

Business mathematics -- Problems, exercises, etc.

(2)

Capitalism -- United States.

(2)

Cognition and culture.

(2)

Consommateurs -- Comportement -- Aspect psychologique.

(2)

(2)

Consumer Protection Act, 2008 (South Africa)

(2)

Consumer behavior

(2)

Consumer behavior -- Europe.

(2)

Consumer behavior -- New Zealand -- Case studies.

(2)

Consumer behavior -- New Zealand.

(2)

Consumer behavior -- Social aspects.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumer credit -- Law and legislation -- South Africa.

(2)

Consumer credit.

(2)

Consumer education.

(2)

Consumer satisfaction -- Evaluation.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- History.

(2)

Consumers -- Periodicals.

(2)

Consumers -- Research -- Methodology.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers -- South Africa -- Attitudes.

(2)

Consumers -- United States -- Attitudes.

(2)

Consumers, Black.

(2)

Consumptiemaatschappij.

(2)

Consumption (Economics) -- Moral and ethical aspects.

(2)

Consumption (Economics) -- United States -- Psychological aspects.

(2)

(2)

Credit -- Law and legislation -- South Africa.

(2)

Criminal justice, Administration of -- South Africa.

(2)

Criminal law -- South Africa.

(2)

Criminal psychology.

(2)

Criminals -- Great Britain -- Attitudes.

(2)

(2)

Digital communications.

(2)

(2)

Documentary films.

(2)

Domestic relations -- South Africa.

(2)

Economic forecasting.

(2)

Economics -- Psychological aspects.

(2)

Economics -- Textbooks.

(2)

Education -- Research.

(2)

Electronic commerce -- Management.

(2)

(2)

Empresas internacionales.

(2)

Entreprises multinationales.

(2)

(2)

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