Principles of strategic thinking : reading pack.

Branding the ordinary

Alcohol affair : the influence of experiential marketing on purchase behaviour

Leveraging customer service to build brand equity

Evaluating the success of real-time content marketing on Twitter during live sporting events

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

Social enterprise brands within a South African context

An investigation of brand names as product names in the South African context

How the Motaung family values, built a successful sports brand

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa