An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationships

Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lens

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media