An exploration of the concept of New Marketing and how it is changing the business world

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labels

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over time

The role of humour in South African advertising in addressing potentially serious political, cultural and social issues

Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaign

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?

An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand image

An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africa