Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Context planning and channel innovation : reading pack

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The importance of internal communication within organisations towards building brand identity

Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand image

An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate model

A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equity