class revisits the text to talk back to theme, symbols, central idea, or social, cultural, historical

-- 16 Digital tools, techniques and technology -- 17 Social media marketing channels and concepts -- 18

engine marketing--Paid search and social advertising--Social media marketing as a cornerstone of strategy

proposals and elaborated discussion of social media use for business. We've updated content, particularly in

influencers, big data, AI and social media, the world of advertising looks very different from how it did a

and social media -- Artificial intelligence in communication technologies: contemporary practices and

analytics, social media marketing, and search engine optimization with the help of industry-leading authors

, Chapter 15: Internet and Social Media as Research Tools for Evidence-based Practice, Chapter 16: Research

YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television

reviews, this edition includes new coverage of social media,discussion of current industry trends, and

Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake

requires them to understand and execute on branding initiatives, advertising campaigns, social media, and