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25. 
Cover image for DIGITAL MARKETING FOUNDATIONS AND STRATEGY.
by 
Zahay, D
Format: 
Books
Publication Date 
2023
Excerpt: 
engine marketing--Paid search and social advertising--Social media marketing as a cornerstone of strategy
Available: Copies:
26. 
Cover image for Criminology : a contemporary introduction
by 
Murphy, Tony, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
-- Media and Crime -- Dealing with Crime and Justice -- Punishment -- Social Policy and Crime -- Global
Available: Copies:
27. 
Cover image for Corporate communication a guide to theory and practice
by 
Cornelissen, Joep VerfasserIn.
Format: 
Books
Publication Date 
2023
Excerpt: 
Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of
Available: Copies:
28. 
Cover image for Business communication
by 
Locker, Kitty O., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
proposals and elaborated discussion of social media use for business. We've updated content, particularly in
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29. 
Cover image for Advertising in the digital age : theories & practices
by 
Yesiloglu, Sevil, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
influencers, big data, AI and social media, the world of advertising looks very different from how it did a
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by 
Steinberg, Sheila, 1940- editor.
Format: 
Books
Publication Date 
2023
Excerpt: 
and social media -- Artificial intelligence in communication technologies: contemporary practices and
Available: Copies:
31. 
Cover image for Digital marketing fundamentals : OMCP's official guide to OMCA certification
by 
Jarboe, Greg, 1949- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
analytics, social media marketing, and search engine optimization with the help of industry-leading authors
Available: Copies:
32. 
Cover image for Media/society : technology, industries, content, and users
by 
Croteau, David, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Mass media -- Social aspects -- United States.
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33. 
Cover image for Research methods and evidence-based practice
by 
Liamputtong, Pranee, 1955-, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
, Chapter 15: Internet and Social Media as Research Tools for Evidence-based Practice, Chapter 16: Research
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34. 
Cover image for Hey whipple, squeeze this : the classic guide to creating great advertising
by 
Sullivan, Luke, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
YouTube and TikTok, content-marketing, social media, digital campaigns, as well as traditional television
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by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
reviews, this edition includes new coverage of social media,discussion of current industry trends, and
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36. 
Cover image for The SAGE handbook of digital marketing
by 
Hanlon, Annmarie, editor.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research Ethics in Digital and Social Media Marketing Research/ Managing the Message, from Fake
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